Design thinking using a collaborative model for skin cancer prevention Kristin Miller, Dean Brough, Rebecca Lowe October 2015

UV radiation vs physical activity How do we design a fashion solution that can promote sun safety and participation in physical activity, that reduces an individual’s cancer risk? UV radiation Skin cancer capital of the world UVR exposure Ongoing challenges with encouraging routine sun safety Physical activity Obesity epidemic Helps reduce cancer risk Often outdoors = increased UVR exposure

Project overview User needs Cancer Council Brand SunSmart criteria Low cost

Project methodology EmpathiseDefineIdeatePrototypeTest Design Thinking

Project prototypes

Project outcomes - CCQ Reinforces broader system thinking Insights into future clothing recommendations Successful project completion Low cost Increased awareness Effective collaboration

Recommendations Apply principles to clothing designs for mainstream sports wear Refine current Cancer Council clothing guidelines Advocate for standards that incorporate holistic design Broader incorporation of health consideration into non- health curriculum Increase collaborative project delivery and systems planning