Place/ Distribution HSS 3000/5263 Sport Marketing Dr. Brian Turner

Introduction Game itself Tickets to the game Concessions Image of the event Players and coaches Merchandise and memorabilia

Basic Distribution Concepts Channel of distribution –“…organizations or individuals who direct the flow of sports products from producer to consumer” –Intermediaries

Marketing Channels Channels –Various sets or configurations of organizations linked together to deliver a product to consumers –Elements Producers/Manufacturers Wholesalers Retailers Consumers

Marketing Channels Direct Channels Indirect Channels –Hard Goods –Ski outing

Marketing Channels Single- or multiple-channel strategy Market coverage

Sports Retailing Mix Sports Retailing products –Stock a variety of team and player items –Recognize the appeal of sideline apparel –Target youth –Maintain a good mix of products –Cultivate the seasonal approach –Continue developing specialty stores and purchasing areas

Sports Retailing Mix Sports retailing price Sports retailing distributing Sports retail promotions

Sports Retailing Mix Retail Image –Atmospherics –Location –Sales personnel –Clientele –Merchandise assortment –Promotional activities

Theory of Sport and Place Elements that enhance/diminish attractiveness of venue –Landscapes –Artifacts –History and memories –Aesthetics –Problems

Accessibility

Trading Area or “Drawing Radius” Critical factors –Demographics –Duration and frequency of the event –Emotional commitment –Perception of quality Importance –Determination of sites –Relocation/expansion –Segmentation

Parking

Surrounding Area Design Politics Sense of safety

Design and Layout Ease of access and exit Access and sight lines for consumers who are physically disabled Location and design of food services, concession stands, and bathrooms Crowd management and control Flexible vs. dedicated usage Aesthetics

Amenities “Smart” seats Upscale food and drink Elaborate big screens, electronic message centers, and sound systems Hot tubs and halls of fame

Other Facility Factors Personnel Sense of security

Ticket Distribution System Team retail outlets Ticket firms Other consumer retail outlets Payroll deductions Television Internet Telephone systems