1 Crackle Networks – Key Strategic Goals Focus on getting to breakeven Financials Continue to build Crackle as a branded consumer-facing asset for SPT/SPE.

Slides:

Advertisements

Similar presentations

Mogul World is… (1) Worlds first 3D Social Entertainment Network or Virtual World. Virtual World. (2) A living, breathing 3D platform, focused on music.

Advertisements

1. Inventory + Ad Serving Christina Faurie Associate Director, Asset Management 2. Sales + Pricing Troy Somero Director, Asset Management.

A Network View of Netflix How Partners, Competition, and Opportunities Dictate Strategy.

Bringing “2.0” to the Digital Music / Advertising Relationships Claire Levy Former Head of Business Development, Last.fm May 24 th 2008.

Privileged and Confidential STRATEGIC CONSIDERATIONS 0.

Digital Marketing Paid Media New York Mayor Rudy Giuliani spent $60 million on his presidential campaign and won only one delegate.

Latin America Approach Summary A contemplated a high-level roadmap for SPT’s Latin America channels is geared towards achieving greater brand distinction,

Web Design & Development Your Dream Site - Our Labor Of Love.

1 FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE OCTOBER 2008 MRP Presentation.

1 1. Executive Summary 2. Networks 3. Distribution & Ad Sales 4. Production 5. Appendix.

1 1. Executive Summary 2. Networks 3. Distribution & Ad Sales 4. Production 5. Appendix.

The marketer’s digital tool kit has evolved. Robust audience data, engaging experiences, multiple screens, and the sheer amount of information consumed.

U.S. Production: Challenges and Opportunities Continued investment in A-list writers, directors and producers for future drama/comedy/unscripted development.

CONFIDENTIAL Grouper Overview for SPTI March 2007.

SPT Business Overview November 13, 2012 DRAFT – FOR DISCUSSION ONLY.

SPE has Built a Strong and Meaningful Networks Presence in India 1 SPE launched its network presence in India 17 years ago with SET – Between ,

D ISTRIBUTING TV D RAMAS IN THE D IGITAL E NVIRONMENT : A K OREAN C ASE Ang, Angeles, Garcia, Obmerga.

Latin America Strategy Proposal May Executive Summary SPT’s Latin American channels have struggled to define their brands in the marketplace leading.

SureWaves Confidential. For private audiences only. Distribution, reproduction, copying of content or any other reuse is prohibited..

1 1. Executive Summary 2. Networks 3. Distribution & Ad Sales 4. Production 5. Appendix.

Mid Range Plan Presentation Fiscal Year 2008 October 2007 [DRAFT ]

Taking Game IP to Hollywood and Beyond Scott Faye Content Producer Depth Entertainment.

Presentation to the IAB Audience Measurement Leadership Forum New York City; November 29, 2007.

DIGITAL KEYNOTE 2010 INTERNATIONAL CONFERENCE. What is AETN?

Privileged and Confidential General –What do we most need to be more successful? Clear goals? Clear priorities? Identification of challenges? Organizational.

1 Digital Networks Strategy Build multiple channels under the Crackle “networks” brand Aligns resources (technical, marketing, programming) behind a single,

Content in the Cloud Scalability NOVEMBER 9, :00 – 10:30 AM Conference B: Infrastructure for the CLOUD Scalability Daniel Kenyon Vice President Equilibrium.

Hosted IPTV Service our partner approach to IPTV subscriber growth Alexander Vaglarov Vestitel BG Jsc.

Privileged and Confidential SNEI and SPE discussion of next steps January 6, 2012.

Divisional Details Television. ● Networks −Cable network revenues are expected to see continued growth −There is increasing competition among media companies.

Ad Sales Strategy for Digital Networks

Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.

1 comedycentral.com in the world of contextual advertising Don Steele Search Engine Strategies Conference Chicago, 12/5/06.

CONFIDENTIAL SPE Service Opportunities High-level Overview Draft.

Grouper 3.0 / Crackle Update June Executive Summary From acquisition to-date, SPE has focused on integration and audience expansion –Leveraged.

CONFIDENTIAL SPE Service Opportunities Draft 4. page 1 Traditional Studio Content and Distribution Businesses are Fragmenting Studio User Generated Games.

SPE INTERNAL Channel Acquisition Opportunities September 2008.

CONFIDENTIAL 1 Grouper – Update & 3.0 Overview. CONFIDENTIAL 2 Grouper – Historical Growth Grouper 1.0 “Share your videos with friends” Grouper 2.0 “Share.

1 Objectives Bring Crackle to break-even Continue to build the Crackle brand with quality originals, a meaningful Film and TV business, and broader reach.

Group Strategy Division | 2010 MRP Business Strategy Department Group Strategy Division January 24, Fact Finding: Netflix has acquired 20 million.

Overview of Sony Pictures Television Networks Materials Presented to Sony Corporation’s Board of Directors July 18, 2011.

1 1. Executive Summary 2. Networks 3. Distribution & Ad Sales 4. Production 5. Appendix.

Confidential Draft SPT Strategic Initiatives February 1, 2008.

Privileged and Confidential General –What do we most need to be more successful? Mission / purpose? Priorities? Organizational changes? Entertainment Co.

Crackle and Digital Networks Strategy September 2007.

1 1. Executive Summary 2. Networks 3. Distribution & Ad Sales 4. Production 5. Appendix.

COM 597 Streaming Media Class 5 July 6, Fortune 1000 Companies expectations on Streaming Budgets 2004.

Value ConsiderationsCurrent SPE RelationshipHistory of Success Embassy Row Overview Creator of numerous successful game and reality shows including: –The.

Rand Bailin Principal Instant Mobilization L.L.C. Office Mobile Fax The Next Generation.

Sony Club Offer – Overview & Next Steps March 2009 – Privileged & Confidential –

CONFIDENTIAL SPE Service Opportunities Draft. page 1 Traditional Studio Content and Distribution Businesses are Fragmenting Studio User Generated Games.

Confidential Draft SPT Strategic Initiatives February 1, 2008.

ADVOCATE DIGITAL MEDIA Digitally-Focused Full Service Marketing Firm.

Television in the Digital Age Chapter 5 part 2 Economics of TV & Cable Television in a Democratic Society.

NA Sales Training 2007 The Digital Marketing Space.

CONFIDENTIAL SPE Service Opportunities Draft. page 1 Traditional Studio Content and Distribution Businesses are Fragmenting Studio User Generated Games.

CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.

James Woollam, Managing Director F+W Media International SELLING DIRECT TO CONSUMER.

Executive Summary Until recently, the window for new domestic channels has been closed and existing channels have been prohibitively expensive Now several.

PROGRAM OVERVIEW Give consumers an exclusive, all access pass to all the latest happenings and buzz in pop-culture entertainment PROGRAM OVERVIEW.

Digital. Digital Digital landscape trends MOBILE SOCIAL VIDEO DATA STACKS Mobile is the fastest growing space for both travel searches and travel sales.

Digital Services and Distribution Landscape

Multiscreen (TV + online)

Market Trends to be Addressed in MRP

Strategic Liberty Global Channels

Online Content Destinations

Key SPE Strategies Improve Economics of Existing Businesses

SPT Strategic Initiatives

Presentation transcript:

1 Crackle Networks – Key Strategic Goals Focus on getting to breakeven Financials Continue to build Crackle as a branded consumer-facing asset for SPT/SPE Branded Asset Create new original web series that can evolve to other platforms Build meaningful business around Film and TV content (unlock library value) Content Build the business in international markets Further drive the Crackle video player into the market Scale the original series business on additional platforms (DVD, EST, TV) Distribution Continue to build a meaningful digital ad sales business for SPT with Crackle as the hub Ad Sales

2 Crackle Networks – Market Considerations Crackle is now fully focused on premium vide and is no longer competing in UGV Online video continues to grow [at X% per year or X number of streams], particularly among our target demo of males Digital video viewing is fragmenting across players and platforms, requiring broader cross-platform distribution Challenged Ad Sales market increases need for differentiated, premium brand and ad packages As traditional networks are securing digital rights, Crackle provides a platform for SPT to control our library online DVD sales continue to decline, making other ancillary revenue streams (i.e. international TV) increasingly important

3 Crackle Networks – Initiatives Create strategic programming, product-driven ad packages, and content bundles to drive sponsorship Cut costs to align with new business plan Financials Reinforce the Crackle brand with original series and targeted library content Branded Asset Continue to build a meaningful home for strategically important talent from the studio Unlock short avails window for library content, and create genre-based bundles for audience and advertisers Content Leverage global distribution partners to extend Crackle branded destinations to select international markets Capitalize on Angel of Death model with emphasis on projects valued by TV sales Distribution Increase premium streams and time spent on site to create more ad inventory Ad Sales

4 Crackle Traffic Performance and Forecast Internal (Omniture)