1.Grow organically > 5% per year 2.Improve result > 2 percentage points per annum 3.Centralize and focus on the Tulikivi brand 4.Reach out to new customer groups and markets while using segmentation to improve marketing efficiency and effectiveness 5.Improve and revamp our partner and distribution network 6.Develop industry-leading design, technology and service concepts 7.Continuously increase quality, productivity and manufacturing technology 8.Raise our value added 9.Ensure our raw material reserves for over 50 years, continuously improve yield 10.Adopt the Tulikivi Way of Working in management Strategic directions

Growth in new customer segments and new geographic markets Fireplace business

Growth in consumer customers in Finland Architectural stones

Growth through deepening cooperation and increasing value added Lining stones

 Investment in Russia  Rebranding and building a multichannel distribution network in Finland  Revamping distribution channels in Germany  Further development of the Tulikivi interior design concept (product, service, distribution)  Landscaping and paving stone products  Development of next generation series  Use of small blocks, better use of surplus left over from processing Short-term focus areas (summary)

 The business in Finland is in a good situation with construction of single-family houses continuing to grow  Revamping of distribution channels in Germany at the beginning of the year will enable growth in the future  Growth continues in other export countries  Growth in lining stone continues  Net sales and profitability developing positively on a year to year basis  Order book as of 31 December: EUR 5.4 million (7.1) Outlook for the future

 Life cycle thinking and use of natural materials  Need for and value of service  Design of products and how they improve living comfort  Basic safety and environmental protection  Bioenergy use and energy savings Trends