 HBU WOMENS SOCCER MARKETING PLAN Victor Martinez, Alex Fountain, and Sheritha Fitzgerald.

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Presentation transcript:

 HBU WOMENS SOCCER MARKETING PLAN Victor Martinez, Alex Fountain, and Sheritha Fitzgerald

Purpose  To increase attendance in women's Soccer, Generate revenue, as well as increase knowledge of women's soccer  KICKS AGAISNT CANCER FLING.  HBU vs. DASH  One Day Promotion  Family Day

KICKS AGAISNT CANCER 

Pricing  $3 for kids under the age of 12  $5 for all adults  Will sell concessions. (food,drinks,beer)  Beer $5 for 8oz draft. $6 for domestic bottles  $10 HBU Womens Soccer T-shirts  $15 Dash T-shirts  Dynamo and Dash Season Ticket sales.  $5 Photos with the teams  $5 Parking (Free with HBU ID)

SPONSORSHIPS

Goals  Plan to have a 20-30% increase in attendance.  Top Goal to revenue $10,000  Even $5000 will still make it a successful project  Increase awareness of HBU Athletics

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