1 P r o d u c t. 2 Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need Product is.....

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What is a Product? A PRODUCT is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want.
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Presentation transcript:

1 P r o d u c t

2 Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need Product is.....

3 Types of Products Consumer Products Industrial Products PRODUCTS Services

4 Product Mix Width – how many product lines a company has Length – how many products are there in a product line Depth – how many variants of each product exist within a product line Consistency – how closely related the product lines are in end use Width – how many product lines a company has Length – how many products are there in a product line Depth – how many variants of each product exist within a product line Consistency – how closely related the product lines are in end use

5 Gillette’s Product Lines & Mix Blades andWriting razorsToiletriesinstrumentsLighters Fusion – 5 blade Mach 3 Turbo Mach 3 Series Paper Mate Cricket SensorAdorn Flair S.T. Dupont Trac IIToniS.T. Dupont Atra Right Guard Swivel Silkience Double-Edge Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Width of the product mix Depth of the product lines

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