2.  Particular aspects of pharmaceutical marketing 1. Stringent regulations of the industry compared to consumer markets 2. The need for huge R&D investment often surpassing 20%of annual revenues 3. The issue of patient rights 4. Ethical issues such as animal welfare and environment protection

7.  A product can be a tangible or intangible nature.  A product is anything that can be offered to a market for attention,acquisition,use, or consumption that might satisfy a want or need  A product is a good,service,or idea consisting of a collection of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unite of value