Sony Club Offer – Overview & Next Steps March 2009 – Privileged & Confidential –

2 Potential “Sony Club” Offering Goals Demonstrate unique benefits of managing content and devices w/in single company Drive incremental hardware sales by providing customers with compelling content offering (Sony movies, TV, and music) only available on Sony devices Establish a “Home Theater Window” with terms that may be adopted by broader marketplace Timing & Platform Timing & Platform Home Theater Offering Home Theater Offering Channel Offering Channel Offering Q4 CY09: Launch Sony Club on Bravias and connected Blu-ray players Q1 CY10: Launch on PSN Offer SPE theatrical titles in any early window (before DVD street date) Titles to be streamed and generally offered a la carte 1-2 titles per year included “free” with purchase of Sony hardware of $100 or more Continuation of offer contingent on 2-3 other studios participating by Q1 CY FOD library films per year (10 to 20 titles per month) SPT television content Concerts and select music videos from SME plus a Sony Music pass for 100 songs

3 Discussion Topics and Next Steps Discuss SCA / SEL timing, marketing, and programming objectives –What is the planned first streaming date for Home Theater (on Bravia, Blu-ray and PSN)? –When does SEL plan to start marketing Club Sony and Home Theater titles (on all platforms)? –Will Home Theater and FOD launch simultaneously or sequentially? –Are there any desired programming blocks (holidays, retail events, other)? –What level of marketing support will be provided for Home Theater and FOD titles? –What is the forecasted install base and demo for each platform Discuss potential titles –Home Theater -- Consider impact of marketing constraints (i.e., the closer the movie is to theatrical release, the less time is available to market) and other potential restrictions on availability of titles –FVOD -- Preliminary thoughts on mix that provides appropriate quantity / quality trade-offs SPE to propose basic terms (economic, timing, marketing requirements / restrictions) and prepare suggested title list