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SPT Early Window Strategy October 2008 – Privileged & Confidential – [DRAFT]

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Presentation on theme: "SPT Early Window Strategy October 2008 – Privileged & Confidential – [DRAFT]"— Presentation transcript:

1 SPT Early Window Strategy October 2008 – Privileged & Confidential – [DRAFT]

2 2 – Confidential – [DRAFT] Overview of TV / Internet VOD Windows Product Select Current TitlesAll Current Titles Avail Date 2 months post theatrical 4 - 6 months post theatrical Day / Date with DVD 5 - 7 months post theatrical Depends on DVD street date License Period 30 days Taken “down” for remainder of theatrical window 90 days Open until end of last window (overlaps with Standard) 60 days Format HD (1080p, 1080i, 720p) Blu-ray tag HD (1080p, 1080i, 720p) Blu-ray tag HD (1080p, 1080i, 720p) Standard Definition Viewing Window Multiple viewings within 24 hrs Price Point $19.99$7.99 $4.99 for HD $3.99 for SD Split 90/10 or 80/2070/3060/40 Margin* $17.99 / $15.99 (depending on split) $5.99 $2.99 for HD $2.39 for SD Early WindowDay / DateStandard * Hotel generally ranges from $3.98 to $2.78 depending on price point ($6.95-$7.95) and split (40%-50%)

3 3 – Confidential – [DRAFT] Overview of TV / Internet VOD Windows - continued Copy Protection No analog out HDCP / HDMI Verance and session-based watermark Schedule C HDCP / HDMI Verance watermark Schedule C Analog sunset provision Schedule C Platforms Cable / Sat (with FCC waiver) IPTV Internet Cable / Sat (no waiver required) IPTV Internet Cable / Sat IPTV Internet Services Currently Cable of Matching PSN, BIVL,FiOS, U-Verse, VUDU, EchoStar (IPTV), DirecTV (IPTV), iTunes (AppleTV), [Xbox], [ZillionTV] All Early Window services DirecTV (sat), EchoStar (sat), iND, TVN All Services Not Yet Capable of Matching With FCC waiver: DirecTV (sat), EchoStar (sat), iND, TVN Movielink, Amazon, Gaia CinemaNow Movielink, Amazon, Gaia CinemanNow None Usage Rules Move allowed 1 instance allowed Move allowed 1 instance allowed Move allowed Up to 5 instances allowed Early WindowDay / DateStandard

4 4 – Confidential – [DRAFT] Overview of Mobile VOD Windows Key Terms Selected current titles $7.99 price point 90% split All other applicable terms similar to TV /Internet VOD window Selected current titles only $7.99 price point 70% split All other applicable terms similar to TV / Internet VOD window Selected current titles $5.99 price point 60% split (same as TV/internet) Live with Sprint All other applicable terms similar to TV / Internet VOD window Early WindowDay / DateStandard

5 5 – Confidential – [DRAFT] Timeline of Current and Proposed Windows 12345678910 VOD: Day/Date VOD: Standard Theatrical Release DVD Street Date  VOD: Early Window 30 days VOD: Dark * 90 days Hotel / Airline 90 days 60 days VOD: Dark 30 days Pay 1 ** 15-18 mo Months from Theatrical  * 30 to 90 days depending on DVD street date ** Pay 1 window will be between 8 and 10 months (each mo. assumed 30 to be days)


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