Activity 2: Inventions and Commercialization Cheryl Tay Desmond Tan Stuart Huang Gan Chia Huey Mukund Daga Alexis Chee Natassia Yvonne
Sex Industry (Toys) US Patent Application No. 2005/ “Battery-operated Vibrator for Sex Toy”
“Who needs a MAN?” When you have ‘VIBRA’!
Marketing Plan Survey female market to find out preferences of vibrating frequency Target high-end females Market image of the product Manufacture accessories for the vibrator –skins, studs Cooperate with high brands such as LV, Prada, Gucci After successful launch of high-end VIBRA, come up with an alternate brand for the masses.
Advertising Launch party Invite famous celebrities Get an elegant or classy spokesperson eg. Catherine Zeta-Jones
Behind every successful woman… There is a ‘VIBRA’! The men don’t get it!
Q & A