Chapter 8: Social Franchising

Definitions of Social Entrepreneurship Organisations driven by a social mission The application of innovative, practical and sustainable approaches to benefit society Application of market- based principles to solving social or environmental problems

Franchising Long history in hospitality and tourism industries Value of franchising as a business model Job creation and economic growth Recognised potential as a business model for social enterprise

Social Franchising Numerous definitions of social franchising Microfranchising Tandem Franchising Application of commercial franchise methods to achieve socially beneficial ends

Common Features Proven scalable business model with defined systems and processes A clear trademark Delivery of standardised products/services Support services provided by franchisor Payment of fees by franchisee Some differences in models used