Guided tour of Business Strategy: an introduction Campbell, Edgar & Stonehouse Website overview.

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Presentation transcript:

Guided tour of Business Strategy: an introduction Campbell, Edgar & Stonehouse Website overview

Business Strategy: an introduction will be accompanied by extensive online materials to aid teaching and learning. This presentation will take you briefly through the resources you can expect to find in each of the four main Zones.

About the book Zone This zone is designed to answer all your questions about Business Strategy: an introduction Information about the book, its approach, its content and its authors Sample materials, including contents page, preface and a sample chapter What others have to say about Business Strategy: an introduction

Student Zone This zone is designed to enable students to check and expand their learning Audio case studies: a selection of audio cases A summary of the evolution of strategic management Self-test questions for each chapter Journal links Weblinks Video links and suggestions for useful videos to watch Searchable online glossary containing all key terms and concepts in business strategy Free access to the Macmillan English Dictionary online containing straightforward definitions of all terms in the Vocab checklists for ESL students

Lecturer Zone PowerPoint slides: a set of PowerPoint slides for each chapter Classic cases from previous editions of textbook 3 extra NEW case studies which are longer and more integrated, drawing together themes from several chapters Lecturer manual containing notes on all case studies and answers to case study questions This zone contains carefully designed materials to support lecturers in delivering their course

Strategic Planning Software (SPS) Zone This zone contains everything students and lecturers need to make use of their FREE access to SPS A step-by-step user guide for both students and lecturers A helpful software demo which highlights key features and explains how to use the book and software together Examples of student reports created using the software An extended case study for use with the software, if lecturers do not want to set a research project

Timescale Samples of the materials outlined above will be available in the coming months to help you make your textbook adoption decisions. The full website will be live by April 2011.