The Economic Impact of Edmonton’s Late Night Economy International Responsible Hospitality Conference May 22, 2014

Slide 2 Agenda What Is the Late Night Economy? Size and location Expenditures Economic Impacts Expenditures Employment Impacts GDP Impact Other Benefits Ancillary Spending Labour Attraction and Retention

Slide 3 Late Night Economy in Establishments or 23% of all Licensed Establishments 69,865 Licensed Seats or 27% of all Licensed Seats The bulk of late night establishments are classed as Bar/Lounge Nightclub 26% Bar/Lounge 68% Other 4% Bar/Lounge/ Nightclub 2%

Slide 4 Where Late-Night Establishments Cluster

Slide 5 Expenditures of Late-Night Establishment Expenditures Total Spending in 2010 $467 Million

Slide 6 Late-Night Impacts in 2010 CategoryTotal Impact Economic Output$686 Million Wages and Salaries$215 Million Returns to Capital$84 Million Full-Time Equivalent Jobs5,807

Slide 7 Solid Growth in Establishments and Seats

Slide 8 Implications of Growth Since 2010 Total expenditures in the range of $670 million for Impact on the economy in the order of $900 million for Generating full-time equivalent jobs of approximately 7,700 in 2013.

Slide 9 Other Major Benefits A major source of entry level positions for students and young people. –72% of positions are part-time of which 60% are held by students. Compliments special events such as the International Jazz Festival and Fringe Festival. Significant ancillary impacts via patron spending on retail, food, transportation and other sectors. Important factor in attracting and retaining highly skilled and mobile labour.

Slide 10 Patron Survey Survey of 1145 individuals. 72% between the age of 18 and 30. –Scanning data reported average age of to 27.3 years for males and 23.4 to 25.4 years for females 57% of those surveyed were male. –Scanning data report 61% males

Slide 11 Average Monthly Ancillary Expenditures Total Average $ per month

Slide 12 Ancillary Spending Scanning data for the Jasper and Whyte avenue clusters indicated approximately 85,000 individual visits a month. Late-night activity in these two clusters is associated with ancillary spending of approximately $27 million per month.

Slide 13 Edmonton’s Labour Market Powers Ahead Outstanding growth in employment, labour force and population. Current growth is only possible with strong net in-migration. Late-night economy is a key factor in attracting and retaining labour. Source: Statistics Canada

Slide 14 Q & A John Rose Chief Economist Financial Services and Utilities 5th Floor, Chancery Hall Edmonton, Alberta, T5J 2C3 (780) Updates and newsletter available at: