“How To Score Tens of Thousands of Dollars Worth Of Publicity… FREE!” And turn that exposure into money! Free Offline Publicity.

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Presentation transcript:

“How To Score Tens of Thousands of Dollars Worth Of Publicity… FREE!” And turn that exposure into money! Free Offline Publicity

Why use free publicity?  Because it’s cheap as chips  It sets you apart from your competition  Bestows on you credibility and expert status  Can drive traffic to your site  You may as well be one of the lucky ones to cash in Free Offline Publicity

Some examples of the amazing results you can get from free publicity Free Offline Publicity

But the problem is too few people know how to get and make the most of their free publicity Free Offline Publicity

In order to make the news you need to know what is news? Free Offline Publicity

Ordinary people doing extraordinary things Publicity is best described as what it is not. It is not FREE advertising Free Offline Publicity

Impact Conflict Timeliness – the more recent the event the more likely there is to be media interest. Proximity Free Offline Publicity

Prominence Currency Human interest Unusual Free Offline Publicity

How the average news room is structured Free Offline Publicity

Inside the Mind of a journalist Free Offline Publicity

What percentage of my audience are likely to be very interested in this story? Free Offline Publicity

5 tips for writing red hot press releases Free Offline Publicity

Don’t write your release like a sales pitch Free Offline Publicity

So how to pitch yourself as a credible, unique or interesting source of information

Solve a problem Free Offline Publicity

Familiarise yourself with the media Free Offline Publicity

What media outlets should you target? Free Offline Publicity

Offline – Print and Broadcast Media Online – PR Web Free Offline Publicity

Press release headlines “From technophobes to digital millionaires: the Queensland internet gurus making money while they sleep” “Taringa “golf tragic” reveals the pros mind games” Free Offline Publicity

Who? What? Where? When? How? Why? Contact details? Have you included your website address? Free Offline Publicity

Examples of real life press releases Free Offline Publicity

Press release angle generating questions Free Offline Publicity

What do I do if I send a press release and no one picks up on it? Free Offline Publicity

Come up with another angle Free Offline Publicity

Come up with a media stunt Free Offline Publicity

How to milk publicity for all it’s worth Free Offline Publicity

How to interview like a pro Free Offline Publicity