Outdoor Fitness Area at City Park By: Mitch Hale, Isaac Jaramillo, Daniel Johnson
About Our Research Team Mitch Hale: senior marketing; 2 years marketing experience; fitness user Daniel Johnson: Junior construction science and 2 years of marketing experience Isaac Jaramillo:Senior in Business: 2 years of business experience
Overview Equipment Marketing Funding
Types of Equipment ● Most people want equipment you would also use inside ● Want to use most popular equipment ○ Ellipticals ○ Leg Press ○ Balance beam ○ shoulder press ○ squat machine ○ curl machine ○ Stretch Bars
Comparisons ● Outdoor-Fitness ○ Have fitness package but not big selection ○ A little bit more costly ○ Self-Arranged Greenfields Ultimate Package Greenfields Have fitness packages More cost-efficient Pre-Set placements Greenfield's Professional Series
Marketing and Promotion Social Media
Giveaways And Partnerships
Funding: Sales taxes and Poverty / Private and Public donors Thirty-four percent (34%) of respondent households indicated that sales tax is the type of funding that they would most support for improvements to parks and recreation facilities. We recognize that one of the most appealing advantages for donors who give through the Greater Manhattan Community Foundation is flexibility. To this end, we offer our donors a variety of tax-effective ways to make gifts and achieve their charitable goals.
Affordable Care act Affordable Care Act includes new “community transformation grants” that could provide funds for playgrounds, recreational programs. Most of these funds ($32.8 billion) came from the federal government through a variety of programs including Medicaid and Medicare, the Veterans Health Administration, and other programs.
Survey Results Data Received: Based on the data received from the surveys: 1. Nearly 80% chose Site option A 2. Majority wanted compound/full body movement machines 3. 70% chose 3-4 times weekly 4. Astoundingly almost 90% said yes 5. Almost 70% said yes they are very satisfied 6. Almost 100% said yes they would to implement a larger variety 7. Given
Location Options
Example of finished Product
Example 2 of Finished Product
Survey Given to Residents/Students 1. Two suitable sites have been identified for the fitness station at City Park. Please pick the site you would prefer the fitness station be installed at 2. Of the following list of fitness equipment, which equipment would you like to have 3. On average, how often do you expect to use your new local fitness station? 4. Will new outdoor fitness stations encourage you to be more active? 5. Are you satisfied with this opportunity to provide input into the outdoor fitness equipment? 6. If further funding became available for the installation of additional fitness stations would you like them to be installed? 7. Please provide your name and address if you would like to be updated on the outdoor fitness equipment project: