Revenue strategies online newspapers 1996 | 2005 donica mensing reynolds school of journalism university of nevada, reno.

Slides:



Advertisements
Similar presentations
Lecture 2 - Revenue Models
Advertisements

Managing Online Businesses Following the Growthand Dollars David Snyder Associate Publisher Crains Chicago Business.
Special Features of Publishers Web Sites. Objectives Review standard features via Elsevier website Identify special features in the websites of the following.
Exhibitors Meeting 2002 May Geneva. W ORLD 2003 – Marketing Strategy Direct phone / mail / campaigns to bring in customers from new sectors: Finance.
Welcome to What is affiliate marketing…? Affiliate marketing involves three parties – the merchant or store, the affiliate and a customer.
Diving into mobile Mobile phone and tablet products of dailies and weeklies Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism.
■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction.
Membership Renewal Member Renewal Services Available on the SOT Web site:  Print personalized invoice to fax or mail with payment  Renew SOT membership.
Buy this news, please? Potential business models for online news in the not-all-that-far-off future.
Neil Thurman and Merja Myllylahti Graduate School of Journalism “Taking the paper out of news”
Introduction Online Survey regarding marketing activities Sent to exhibition organisers The results analysed by trade and consumer show organisers.
Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
Online Marketing: Theory and Practice Integrated Media Fellowship November 2001.
Interactive Journalism: Web 2.0 for Public Purposes The Reynolds School of Journalism University of Nevada, Reno January 19, 2007.
04 – THEATRE WEBSITE AND ONLINE TICKETING SYSTEMS B063 – OCER Theatre.
Delicious is a social bookmarking service that allows users to tag, save, manage, and share web pages. On Delicious you can; bookmark any site on the.
Online Strategies for Paid Content Peter Krasilovsky, VP May 20, 2003 UC Berkeley B ORRELL A SSOCIATES I NC. Executive Strategies for Local Media.
1 Evaluation of Business Models Professor Joshua Livnat, Ph.D., CPA 311 Tisch Hall New York University 40 W. 4th St. NY NY Tel. (212) Fax.
Copyright © 2004 South-Western. All rights reserved.14–1 Learning Goals Explain promotion benefits. advertising personal selling sales promotion. public.
June 2010 March 25, 2015 WIN 4 TICKETS TO “LOVE FROM A STRANGER” AT THE STATION THEATRE APRIL 16 Drop your business card into The Green Metroland Bag!
Google Confidential and Proprietary International Symposium on Online Journalism Austin, TX 1 April 2011 Jim Gerber Director, Strategic Partnerships, News.
Internet Marketing Web Business Models. Do You Yahoo? For 50% of US Web users: YES!!! A phenomenal Silicon Valley success story Yahoo! brand extensions.
Newspapers--The Future Live forever? Or not for long?
“Free Costs Too Much” Rupert Murdoch. My goal is to urge you not to leave money on the table during this period of significant transition!
Why the News Ltd paywall is important in contemporary media? GAO Chen ( ) ZHANG Wenjing ( ) XUE Bai ( ) LIU Jie ( )
2012 RJI-DPA Mobile Media News Consumption National Survey Roger Fidler Program Director for Digital Publishing Director of RJI Digital Publishing Alliance.
Staying Relevant in Digital Era Isriya Paireepairit 24 August 2012.
The Media of Advertising. What is Media?  Media - channels of communication, through which the advertiser’s message is brought to consumers.  There.
(727) Good afternoon!
Beyond the Brochure: Honing Your Web Strategy Donica Mensing Reynolds School of Journalism University of Nevada, Reno Talk given to the American Marketing.
© 2013 South-Western, a part of Cengage Learning. All rights reserved. Chapter 14 | Slide 1 Understanding Information and e-Business Chapter14.
Presented to: Presented by: Janet Forrai March 1, 2004 The combined power of the most successful television station in Cleveland… & the opportunity to.
Contact Us: For more information on this or any other TownNews.com product, contact your Regional sales manager. Main TownNews.com Office:
Do You Have a Web Site?. Everyone does, don’t they?
BuyTogether.in Shop together and Save together. Team Our team is well experienced in building web pages for eCommerce, Travel and Security domains Founder.
Direct Marketing Best Practice 5 common mistakes Raewyn Sleeman, Senior Advisor, Direct Marketing, Canada Post.
1 CHAPTER NINETEEN MARKETING AND THE INTERNET Prepared by Jack Gifford Miami University (Ohio) © 2000 South-Western College Publishing.
The Payoff of Paid Content Walter B. Potter Sr. Conference Community Newspapers: Tomorrow has arrived Reynolds Journalism Institute Oct. 20, 2011.
Presented by: Your Name Your Phone Number Your Website Address How QR Codes Can Help You Connect With Local Consumers.
Click here to add text Click here to add text. E-BUSINESS REVENUE MODELS 1.Web Catalogue Revenue Model 2.Digital Content Revenue Model 3.Advertising-Supported.
FRAMING SCIENCE Science Communication Types How does the public view science? What are the barriers and how do we overcome them? Climate Change Communication.
Paying for digital libraries Why is this hard? New services, but no new money Cost of transition Users not in the community A problem of quantization:
Introduction to New Media Dr. Burçe Çelik. The Introduction of the Net to Turkey In 1993 TUBITAK, METU (TR-NET) and DPT collaborate to bring this new.
E-Newsletters or Print? Let’s Ask U of M Alumni Susan Diekman.
Are “Digital Natives” Dropping Print Newspapers? A National Survey of College Newspaper Advisers H. Iris Chyi, Ph.D. Assistant Professor School of Journalism.
Presented to: Presented by: Janet Forrai March 1, 2004 The combined power of the most successful television station in Cleveland… & the opportunity to.
AdVolve Developing Industry Knowledge. Content Overview Online Business Models.
The Fall of Traditional Media Publisher  Like many of the nation's biggest newspapers, the Boston Globe is threatening to fire workers and cut costs as.
Chapter 14 Ver 2e1 ©2000 South-Western College Publishing Internet Marketing Chapter 14 Prepared by Deborah Baker Texas Christian University.
Ian Reeves. What is a paywall?  A mechanism for allowing access to certain elements of published online content only to those users who have made some.
Wireless Data: A Mature Market? 24th September 2003.
Ian Reeves. What is a paywall?  A mechanism for allowing access to certain elements of published online content only to those users who have made some.
Newspapers in the 20 th century Highly profitable industry – 20% profit margins common Most revenue came from print advertising – display and classified.
How Much is Enough? International Symposium on Online Journalism April 8, 2005.
By Monica Palazuelos. Social Media – Blurred lines between journalists, their readers and organizations they cover. Companies and people discovered they.
SECURE MICROPAYMENT SCHEME FOR NEWSPAPER SUBSCRIPTION Pay Per Article Dr. M. Sandirigama Fasna JF. Irfan MAM. Rishadhy MJM.
1 KentuckyConnect.com Visitor Statistics The Real Internet Action Is Local headline from The New York Times, Sept. 14, 1998.
Do You need a web site?  Internet 101: Why Most Businesses Need to Be on the Web  © 2008 Peterson Design Studio  Internet 101: Why Most Businesses Need.
Copyright 2007 © Borrell Associates Inc., All rights reserved What Local Media Web Sites Earn: 2007 Survey Fifth Annual Benchmarking Report Graphics from.
PRESENTATION Pay Per Click Search Engine Who is Quepasa.Com We are Spanish and English language Internet Portal community and a search engine initially.
Untapped opportunity: Serving Valley Spanish-speakers online Mike Coleman Digital Media Director Maria Loven Online Editor azcentral.com | The Arizona.
Introduction to SHERPA RoMEO and its Significance for Publishers
Total Pages Published: 4-Year Comparison
The Changing Economics of Newspapers
Firstly, you need to find your journal…
Guide to StrengthsQuest
ssb.no (the most effective would have been to be online here)
Customer Relationship Management
Presentation transcript:

revenue strategies online newspapers 1996 | 2005 donica mensing reynolds school of journalism university of nevada, reno

1996

2005

1996

2005

1996

2005

revenue models (Mings & White, 2000) advertising model subscription model transaction model bundled model

1996 mail survey Population: (Nearly) all online newspapers publishing daily news in the U.S. as of April total. Survey sent to person in charge of online site 83 responses -- a 44.3% return rate

2005 online survey Population: (Nearly) all online newspapers publishing daily news in the U.S. as of Feb ,040 total. Survey ed to person in charge of online site 242 responses -- a 23.3% return rate

classified advertising

display advertising

subscriptions

archives

other comparisons micropayments registration attitudes towards print promising strategies

“In the next few years we will have a system of micropayments and will charge very small amounts for visitors to purchase content by the piece.”

requiring users to register

Perceptions of the impact of the online site on the print product

Summary of open-ended answers to the question: “What do you think are the most promising profit strategies for publishing Web newspapers?”

what have we learned?

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.