2.07 – Reinforce company image to exhibit the company’s brand promise.

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Presentation transcript:

2.07 – Reinforce company image to exhibit the company’s brand promise. Warm up: Can you Guess the 10 Most Valuable Brands in 2012??? With your table see if you can come up w/ the top 20 Most Valuable Brands in 2012?

THEY ARE: Coca-Cola Apple IBM Google Microsoft General Electric McDonalds Intel Samsung Toyota Mercedes – Benz BMW Disney Cisco Hewlett- Packard (HP) Gillette Louis Vuitton Oracle Nokia Amazon

ACTIVITY 1 WHERE HAVE YOU SEEN THESE LETTERS??? RETAIL ALPHABET GAME On a scrap piece of paper see if you can identify the following letters – do not talk, just WRITE

Answers A = Land-O-Lakes B = Warner Brothers C = Cadbury D = Minute Maid E = General Electric F = Fritos G = Virgin Records H = H&M Clothing Store I = Sunkist J = Jelly Belly K = Ikea L = Intel M = Marriott N = Ben & Jerry's O = Fox P = Hewlett Packard Q = Nesquik R = Snickers S = Saks Fifth Avenue T = Hertz U = Lucky Charms V = Visa W = Westinghouse X = Pixar Y = Subway Z = Mazda

2.07 Notes/Prezi http://prezi.com/ypvbinklwyg9/branding/ for first part of notes (says 2.06 b/c of change last year but it is the 2.07 now).

Activity 2 Get w/ your 7 o’clock partners Pick up BRAND WORKS on front table – ONE PER PAIR Complete on YOUR OWN PAPER – DO NOT WRITE ON MY PAPER! PICK a SPECIFIC company or type of company and answer the questions to help develop the business’ image based on your perception. Be ready to share

Brand name/ identity A spoken name and the corresponding design, logo, or symbol.

Branding Corporate branding Represents the entire company or organization Corporate branding

World’s Finest product brands Time Warner product brand World’s Finest product brands

Private distributors A product that is branded under the private distributor’s label

Trademark character A personified symbol that represents the brand name

Brand Equity The perception of added value a product has as a result of its brand name. Brand equity can be a valuable asset. The following data shows the perceived value of brand equity for a few of the top companies: Coca-Cola $69 billion Microsoft $65 billion Disney $32.6 billion American Express $17 billion Ericsson $7 billion

What do you think??? Which do you prefer and why?

What do you think??? Which do you prefer and why?

WHAT NEXT??? How to design a good logo: http://www.youtube.com/watch?v=XSdii7Yx8qU With your project in mind, and given the tips in the youtube video, create the following w/ your group members: Brand identity for your person/group Design, logo, or symbol (on computer or drawn NEATLY and professionally) Brand image incorporated Why did you chose what you did; be ready to present to the class