2009 CRN How do Consumers Feel About the Economy and Dietary Supplements? Highlights October 2009

In 2009, 97% of Supplement Users reported overall confidence in supplements Q: “How would you describe your overall confidence in the safety, quality and effectiveness of nutritional or dietary supplements?” Somewhat Confident Very Confident Not too Confident } 47% 3% Base, Users n= %

Slight Upward Trend in Overall Consumer Confidence Q: “How would you describe your overall confidence in the safety, quality and effectiveness of nutritional or dietary supplements?” 32% 46% 15% 6% 27% 50% 7% 15% % 7% 13% 50% 30% } 84% 6% 12% 46% 35% } 16% 34% 49% 12% 4%

Confidence by Usage 2009

In 2009, 62% of U.S. adults agree that ”Conflicting information about supplements makes me confused about the value of supplements” Total U.S. Adults62%56% Non Users72%58% Non Users72%58% Seasonal Users70%64% Seasonal Users70%64% Occasional Users64%63% Occasional Users64%63% Regular users – Multivitamin56%59% Regular users – Multivitamin56%59% Regular Users – Variety52%50% Regular Users – Variety52%50% Agreement

6 How the economy has affected supplement purchasing habits of the 27% of supplement users who are affected Base: Users; the economy has affected supplement purchasing habits n=388 supplement users Purchasing fewer supplements59% Purchasing fewer supplements59% Purchasing less expensive supplements31% Purchasing less expensive supplements31% Purchasing store brand supplements26% Purchasing store brand supplements26% Only buy supplements when they are on sale22% Only buy supplements when they are on sale22% Using coupons, promotions23% Using coupons, promotions23% Purchasing more supplements 5% Purchasing more supplements 5% August, 2009

Methodology Ipsos-Public Affairs was commissioned to conduct this research using the Ipsos U.S. Online Express. Ipsos-Public Affairs was commissioned to conduct this research using the Ipsos U.S. Online Express online interviews were completed among random samples of US adults aged 18 and older August online interviews were completed among random samples of US adults aged 18 and older August Prior online studies were fielded in August 2005, 2006, 2007 and Prior online studies were fielded in August 2005, 2006, 2007 and All results are weighted to represent the U.S. adult population. All results are weighted to represent the U.S. adult population. Note that, due to rounding, some totals may not equal a sum of the components. Note that, due to rounding, some totals may not equal a sum of the components.

2009 Funders Amway Global Amway Global BASF BASF Bayer Bayer DSM DSM GNC GNC Kyowa Hakko Kyowa Hakko Natural Factors Natural Factors Perrigo Perrigo Schiff Schiff Shaklee Corporation Shaklee Corporation Wyeth Wyeth