1 Alternative Solution Definition of variables: –Independent variable - advertising campaign. –Dependent variable - sales. Operationalization of variables:

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Presentation transcript:

1 Alternative Solution Definition of variables: –Independent variable - advertising campaign. –Dependent variable - sales. Operationalization of variables: –Independent variable - showing alternatives of the advertisement. –Dependent variable - number of sales by unit of light chocolate milk.

2 Measurement: –Show the advertisement(s) –Look directly at the sales numbers supplied by Freia Sample: –Decide what your population is, then how to draw a representative sample. –e.g. If population is all of Norway, then pick an “average” place to show the advertisement.

3 Data collection: –Collect data directly from Freia –Make sure data is available for different regions and possibly each store.

4 Experiment Alternatives: X = treatment O = measurement Alt. 1:XO 1 O 2 Alt. 2:O 1 XO 2 Alt. 3:X 1 O 1 X 2 O 2 O 3