Chapter 5 ©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill Donald Cooper Pamela Schindler Business Research Methods.

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Presentation transcript:

Chapter 5 ©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill Donald Cooper Pamela Schindler Business Research Methods

Chapter 5 ©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill Ethics in Business Research

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style What are Research Ethics? Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others äThe goal is to ensure that no one is harmed or suffers adverse consequences from research activities Slide 5 - 1

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Ethical Treatment of Respondents and Subjects äBegin data collection by explaining to the respondent the benefits expected from the research äExplain to the respondents that their rights and well-being will be adequately protected, and say how this will be done äBe certain that interviewers obtain the informed consent of the respondent Slide 5 - 2

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Deception The respondent is told only part of the truth or when the truth is fully compromised äTo prevent biasing the respondents before the survey or experiment äTo protect the confidentiality of a third party Slide 5 - 3

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Issues Related to Protecting Respondents Informed consent Debriefing Right to Privacy/Confidentiality Data Collection in Cyberspace Slide 5 - 4

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Ethical Issues related to the Client Sponsor non-disclosure Purpose non-disclosure Findings non-disclosure äRight to quality research Slide 5 - 5

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Ethics Related to Sponsor äSometimes researchers will be asked by sponsors to participate in unethical behavior. äTo avoid coercion by sponsor the researcher should: äEducate sponsor to the purpose of research äExplain researcher’s role äExplain how distortion of the truth leads to future problems äIf necessary, terminate relationship with sponsor Slide 5 - 6

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Ethical Issues related to Researchers and Team Members äSafety äEthical behavior of assistants äProtection of anonymity Slide 5 - 7