Chapter 15-1 Chapter 15 BUSINESS & SOCIETY Ethics and Stakeholder Management Carroll & Buchholtz 6e Business and Society: Ethics and Stakeholder Management, 6e Carroll & Buchholtz Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Prepared by Deborah Baker Texas Christian University  BUSINESS and COMMUNITY STAKEHOLDERS

Chapter Identify two basic ways of business giving. 2. Discuss reasons for community involvement, various types of community projects, and management of community stakeholders. 3. Explain the pros and cons of corporate philanthropy, provide a brief history of corporate philanthropy, and explain why and to whom companies give. 4. Differentiate between strategic philanthropy, cause- related marketing, and cause branding. Chapter 15 Outcomes

Chapter Characterize the nature of, magnitude of, reasons for, and impacts of outsourcing and business or plant closings. 6. Address steps that a business or plant might take before a decision to close is made. 7. Identify strategies that a business or plant might employ after a decision to close has been made. Chapter 15 Outcomes (continued)

Chapter 15-4 Chapter 15 Outline  Community Involvement  Corporate Philanthropy or Business Giving  The Loss of Jobs  Summary

Chapter 15-5 Managing Corporate Philanthropy Strategic Philanthropy Sponsorships Licensing agreements Cause-related marketing Vendor relationships In-kind donations Public Purpose Partnerships

Chapter 15-6 What groups will be affected? How will they be affected? What is the timing of initial and later effects? What is magnitude of the effect? What is the duration of the impact? To what extent will the impact be diffused in the community? Community Impact Business and Plant Closings

Chapter 15-7  America’s Promise  cause branding  cause-related marketing  community action program  community involvement  employee owned  outsourcing  philanthropy  resource-based giving  strategic philanthropy  third sector  Worker Adjustment and Retraining Notification Act (WARN) Selected Key Terms