Posters Design and Composition Robin E. Hoffman, Faculty of Landscape Architecture Patrick Lawler, Faculty of Environmental Studies Ross Jacobs, Instructional Technology Service From Paper to Poster

Posters Design and Composition Today’s schedule  4:05 – 4:30Design and layout  4:30 – 5:00Text composition  5:00 – 8:00Working session

Posters Design and Composition ESF Poster & Ppt Web Sites   Poster Design, Development and Production Resources  Large Format Printing Information  Tips for Better PowerPoint Presentations  Digital Presentation Dos and Don'ts

Posters Design and Composition Advantages  Fixed format  Requires time and “construction” know- how  May be difficult to transport  Requires tack-up space

Posters Design and Composition Disadvantages  Fixed format  Requires time and “construction” know-how  May be difficult to transport  Requires tack-up space

Posters Design and Composition Essential pieces  Composition and layout  Text  Graphs and charts  Photographs  Type/font style  Color

Posters Design and Composition 48” 36” Composition and layout Abstract Conclusion Top Bottom Left to Right

Posters Design and Composition 36” 48” 3 Column layout 123 Title Big Idea Subtitle specifics provided Abstract Conclusion Methods Introduction Results

Posters Design and Composition 48” 36” 5 column layout Showing A Cyclical Process Abstract Conclusion

Posters Design and Composition 36” 48” Asymmetrical layout Title Big Idea Subtitle specifics provided Abstract Conclusion Methods Introduction Results

Posters Design and Composition Type  Your choice of type, and the way you use it, plays a major role in the success of your presentation.

Posters Design and Composition Type  Avoid clichés: typeface establishes tone of poster  Weight contrast: light, medium, bold  Capitalization: MAY BE DIFFICULT TO READ  Contrast: Maximize foreground t o background contrast

Posters Design and Composition Develop a Type Hierarchy Title to be largest/boldest Text to be simple, easy to read Labels for table, charts and photos to be smallest Chart 4: Comparison of Seasonal Growth Patterns in Rubus

Posters Design and Composition Color  Hue: another name for color  Chroma: the brightness or dullness of a color  Value: the lightness or darkness of a color

Posters Design and Composition Primary colors RedYellow Blue

Posters Design and Composition Secondary Colors  Two primary colors mixed together Orange Green Violet

Posters Design and Composition Color  Tint: color + white  Tone: color + gray  Shade: color + black

Posters Design and Composition Warm Colors  Exciting, advancing

Posters Design and Composition Cool Colors  Calming, receding

Posters Design and Composition Complementary Colors  Opposite on the color wheel  Highest, striking contrast

Posters Design and Composition Color  Tint, tone, or shade “it down”  Reduce harshness  Reduce eye strain

Posters Design and Composition Color  Mono-chromatic colors: using any shade, tint or tone of one color

Posters Design and Composition Color schemes Showing A Cyclical Process Abstract Conclusion

Posters Design and Composition Color schemes Showing A Cyclical Process Abstract Conclusion

Posters Design and Composition Color Website addresses:  Interactive color wheel:  How the eye works to perceive color and the 3 properties of color:  General color information:

Posters Design and Composition Lost in space?

Posters Design and Composition Portable and flexible

Posters Design and Composition No question

Posters Design and Composition Primary colors

Posters Design and Composition Patrick’s turn

Posters Design and Composition Discover the story  A graphic novel  Incorporating the visual and the verbal Illustration by Garth Williams, from E. B. White’s novel, Charlotte’s Web

Posters Design and Composition Consider narrative techniques  Theme  Plot  Point of View  Setting  Suspense & Foreshadowing (purpose, meaning, essence) (beginning, middle, and end) (perspective) (place) (your question)

Posters Design and Composition SHOW. DON’T TELL. Illustration by Garth Williams, from E. B. White’s novel, Charlotte’s Web

Posters Design and Composition When working with the text for your poster, keep the following in mind:  Discover the story  Use parallel structure  Keep text to a minimum  Create coherence  Decide contextual matters  Consider transitions  Tell a story

Posters Design and Composition THE END. Illustration by Garth Williams, from E. B. White’s novel, Charlotte’s Web