Marketing to Women. The Role of Women In the last 10 years More women are leaving the corporate world to start their own business Women-owned businesses.

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Presentation transcript:

Marketing to Women

The Role of Women In the last 10 years More women are leaving the corporate world to start their own business Women-owned businesses grew by 44% 2x as fast as men-owned firms Source: Department of Commerce, 2011

82% in direct sales are women 92% Work part-time

Women in Direct Sales

Sales Strategies 63% - individual person to person selling 27% - party plan/group selling 8% - customer orders directly with the company

Why does network marketing have mass appeal for women?

Direct Sales People and communication business Relationship building business It’s telling the story – your story – over and over

A Natural Fit for Women Women have advanced social and people skills – Have empathy towards others – Good at listening and understanding circumstances Women’s Intuition – Ability to sense the right course of action even without all the facts. – Invaluable in networking Multi-taskers

Women make 60% of buying decisions in families – Love to find out the facts first – See what others think before buying – Personal recommendations sell products!

Network Marketing is built around personal recommendations and telling the story over and over!

Our products are perfect for sharing Designed to appeal to all ages Perfect for the aging baby-boomer As well as generation x consumers

Do you know someone who… …wants to live a healthy lifestyle? …lose a few pounds for a special event? …wants to look years younger? Women want what we are selling!

How do women process info? 91% say advertisers don’t understand them 92% pass information about deals and bargains to others 85% of all consumer purchases are made by women 79% would try your product or service 22% shop online at least once a day!

Women are the driving force in our economy Women have what it takes to be successful.

Promise me… Dedicate yourselves to be the best Bioactivists ever. Not stop until you realize the dream of financial freedom. Build today to secure a lifetime of residual income tomorrow. Strive to share this dream with others.

I’ll Promise You That… You will live a life of significance! You will have everything you’ve always dreamed of!