How to grow on emerging and fragmented markets? The exclusive online shopping experience.

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Presentation transcript:

How to grow on emerging and fragmented markets? The exclusive online shopping experience

Why? 2 – Potential of growth is bigger – Economies of scale (warehousing, purchasing, support activities) – Adapt to local consumer preferences – Marketing is diluted Can you reach a critical mass fast enough?

Which table? 3 FINLAND LITHUANIA LATVIA ESTONIA SWEDEN RUSSIA

4 – Same market caracteristics – More mature – Good timing – Not profitable – Marketing is diluted Which table?

5 Products + Content generation + Customer support

6 Nadim Taoubi, CEOoo [M]: