Banner Ad. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking.

Slides:

Advertisements

Similar presentations

3.04 Understand the use of direct marketing to attract attention and to build a brand.

Advertisements

Banner Ad Delivery. Components of a Website Ads Content.

Internet Safety Topic 2 Malware This presentation by Tim Fraser Malware is short for malicious software VirusesViruses SpywareSpyware AdwareAdware other.

* Cost per Click / Pay per Click * Cost per Thousand Impressions * Cost per Acquisition / Action * Cost per View * Cost per Visitor * Cost per Conversion.

Presented by Office of Distance Education of Learning Technologies.

SEM A - Promotion PE – Understand the use of direct marketing to attract attention and to build a brand PI – Explain the nature of online advertising.

Section 19.1 Advertising Media

Demonstration of the use of browser extensions in Mozilla to link from a Google Scholar item to a European Library object.

1 Chapter 9 The Internet in Business: Corporations, Businesses, and Entrepreneurs.

Open an internet browser such as internet explorer.

Computers Going Online Internet Browsers Browsers retrieve and view Internet-based information interact with servers download and upload information ©

Digital Marketing Paid Media New York Mayor Rudy Giuliani spent $60 million on his presidential campaign and won only one delegate.

Online Advertising By Paige Aspinall. What is Online Advertising?  Online advertising is a mean of promoting products and services using the internet.

Pricing of Banner Ads E-Business Technologies Andrés Belmont.

How the World Wide Web Works

New School Websites Teacher Pages. Visit the SCUSD Website for videos tutorials: For more information.

Section 19.1 Advertising Media

Sexual Education – Finding Information Online Tutorial Isabelle McGrath.

ITIS 1210 Introduction to Web-Based Information Systems Chapter 41 How Animation on the Web Works.

Paul Trani Adobe Certified Instructor/Expert Resources:

How to link to a website in PowerPoint Bryan Mills.

TERMINALFOUR SiteManager Introduction January, 2014.

Norton UniversityBusiness Concepts and Social Issues 1 PART TWO Business Concepts and Social Issues.

1 iSAMS by CIS IT Department CIS – IT Department Date : 04 August 2012 Version : 1.0.

What is Blackboard ? blackboard.pharmacy.ac.uk - It is our course web site - Others: WebCt – Moodle - Sakai Blackboard is a (VLE) program.

Microsoft Internet Explorer and the Internet Using Microsoft Explorer 5.

Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.

 The World Wide Web is a collection of electronic documents linked together like a spider web.  These documents are stored on computers called servers.

Internet Advertising David HinojosaKelly Hodges. Internet Advertising Online advertising is a form of promotion that uses the internet to deliver marketing.

Motif 2.0 Summary Motif is built on the strength on Macromedia and Double Click. The heart of Motif is the Motif Ad Kit – let you create preview and publish.

Standard Grade Presentations & Multimedia. Presentation & Multimedia Software Allows the user to set up exciting and attractive documents which helps.

SEM Online Advertising

LA.COM Online Advertising Solutions

Why are links important to a website? Web Design Course.

Online Services. Advertising & Marketing Big supermarket companies use lots of different ways of “saving money!” Different ways includes Tesco’s Clubcard,

ONLINE SERVICES ADVERTISING. ONLINE ADVERTISING Search Engine Results Pages Companies register with large search engines so that their websites appear.

Advertising 1 *The red circles show the position of the keyframes on the timeline. What are banner and pop-up advertisements? 1 Answer Banner and pop-up.

The Online World ONLINE ADVERTISING BTEC IC&T – LEVEL 2.

1. Online Advertising Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.promotionInternetWorld.

See it. Click it. Get it. INTERACTIVE VIDEO “Where Psychology Meets Technology” THE FUTURE IS NOW.

Terms – Online Advertising Banner ads - embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks.

Ben Sataloff INTERNET ADVERTISING. WHY INTERNET ADS? Trying to think of a topic On Pandora Every 3 songs there was an advertisement I couldn’t skip Looking.

Week 2- Overview of the internet The construction of a webpage Four Key Elements – how the internet works Elements and Design concepts Introduction to.

DIGITAL ADVERTISING Standard 4. THE ROLE OF DIGITAL ADVERTISING IS TO INCREASE SALES OR IMPROVE BRAND AWARENESS.

Visual Glossary Media Studies. Masthead: A masthead is a graphic image that is often found at the top of a newspaper or magazine page. The masthead may.

BIG DATA AND ANALYTICS DO YOU NEED IT? WHAT IS HYPE AND WHAT IS FACT?

Introduction to PresentED 6/2014. PresentED is a software solution merging Video & Presentation, Attachments & Links in a single, powerful and uniform.

SEM Online Advertising

Resources in Moodle Dubravka Crnić. Moodle supports a range of resource types which teachers can add to their courses. In edit mode, a teacher can add.

Adding Interactivity Comp 140 Fall Web 2.0 Major change in internet usage –From mostly static pages Text Graphics Simple links –To new paradigm.

Internet Safety Topic 2 Malware Malware is short for malicious software VirusesViruses SpywareSpyware AdwareAdware other dangerous software exists, such.

Online Advertising You’ve seen millions of these! But you need to know some of the reasons why companies use them And some basic details of how.

Online terminology. Your guide to common online advertising terminology.

The Internet Salihu Ibrahim Dasuki (PhD) CSC102 INTRODUCTION TO COMPUTER SCIENCE.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

© 2008 Eyeblaster. All rights reserved Rich Media – How to Make a Good Impression Presented by: Vanya Jakovljevic EB Orange 246/137/51 EB Green 52/70/13.

Allison Nichols, Ed.D. Evaluation Specialist.  In this workshop we'll explore creating an online survey using Google Documents. You don't need to buy.

Advertisements & Ad Blocking Technology By: Daniel Jackson.

(Unit 17, Task 8a). Definition: Evaluate Bring together all information and review it to form a conclusion. Give evidence for each view or statement.

Terms – Online Advertising

Create Online Surveys for Free by Using Google Documents

3.04 Understand the use of direct marketing to attract attention and to build a brand.

Chapter 10 Interactive Media—communication systems that permit two-way communication Believed to be the most persuasive type of communication available.

AUTOFILL FORMS. Open Internet explorer browser.

How to view the online lectures

Objectives To understand the about types of computer network

The Web as Medium Interactivity :

2. Press Browse and search for the video file you need.

Presentation transcript:

Banner Ad. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through." In many cases, banners are delivered by a central ad server.

Text Ad. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through." In many cases, banners are delivered by a central ad server.

Pop-up Ad. intended to attract web traffic or capture addresses. Pop-ups are generally new web browser windows to display advertisements. Would have an “X” in the right hand corner.

Pop-behind Ad. A pop behind advertisement is an advertisement that is automatically displayed in a second, smaller browser window behind the current window upon loading a web page. Would have an “X” in the right hand corner The Dentist’s advice? Makes teeth whiter faster!

Rich Media Ad. Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it.