Nike Free Run Shoes By: Wesley Gill.

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Presentation transcript:

Nike Free Run Shoes By: Wesley Gill

Table of Contents Introduction Executive Summary Executive Summary/Ratios Product/Relevant Cost Contribution Margin Recommendations References

Introduction Type: Public (NYSE:NKE) in NASDAQ market Founded: January 25,1962 as Blue Ribbon Sports 1978 as Nike, Inc. Founders: William J."Bill“ Bowerman Philip H. Knight NIKE Headquarters: Washington County, Oregon, United States Area served: Global Key people: Philip H. Knight(Chairman) Mark Parker (CEO & President)

Executive Summary Stock Price $60.00 Stock History: Dividends:

Executive Summary/Ratios Revenue (2012): $24.128 M Revenue Growth (1yr): 15.70% Key stats and Ratios: Q1 (Feb '13) 2012 Net profit margin 10.70% 9.21% Operating margin 14.11% 12.36% EBITD margin - 14.02% Return on average assets 17.25% 14.59% Return on average equity 25.68% 21.98%

Product cost/Relevant Cost Production Labor: $2.75 Materials: $9.00 Rent, equipment: $3.00 Supplier's operating profit: $1.75 Duties: $3.00 Shipping: $0.50 Cost to Nike: $20.00 Research and Development: $0.25 Promotion and Advertising: $4.00 Sales, Distribution Administration: $5.00 Nike's operating profit: $6.25 Cost to Retailer: $35.50 Retailer's Rent: $9.00 Personnel: $9.50 Other: $7.00 Retailer's Operating Profit: $9.00 Cost to Consumer: $70.00

Contribution Margin Contribution margin= Sales Price – Variable Cost Contribution Margin for Nike is $50.00

Recommendations Improve its marketing plan which includes advertisement. Simplifying its website can help it reach more diverse society. To make things cheaper Nike can focus more on its labor working conditions and wages.

References Yahoo Finance NikeInc.com Google Finance