Principles of Marketing Session-5. Marketing Management Marketing management is theart and science of choosing target markets and getting, keeping, and.

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Presentation transcript:

Principles of Marketing Session-5

Marketing Management Marketing management is theart and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

Marketing Management Marketing (management) is the process of planning and executing the conception of pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

influence the timing, composition and level of demand Marketing Management also called as Demand Management

Different Types of Demand Negative Nonexistent Latent Declining Irregular Full Overfull Unwholesome