3.3.5 Technology and the Marketing Mix

Central Question How is technology impacting the marketing mix?

Learning Outcomes To be able to define and explain the concept of e-commerce To understand the opportunities and threats of e-commerce to business and consumers To understand how the internet and social networking can be used for promotion

E-Commerce The use of the internet to promote, sell and buy goods and services.

The Concept Virtual shopping – shopping from the comfort of your own home 24/7

For Businesses… OpportunitiesThreats Reduced CostsInternet /credit-card Fraud, hackers Can take orders at all timesData protection Reduced barriers to entry – can operate across international borders Site maintenance or problems  upset customers Improve service for customersIncreased competition – global marketplace Develop/create loyaltyTrade laws and cultures/customs in different countries

For Consumers… OpportunitiesThreats Reduced PricesInternet /credit-card Fraud, hackers Increased choiceData protection concerns Can purchase anytimeWaiting time between order and delivery Easy to compare prices and rival products Some products may not suit e- commerce – clothes?

Promotion and The Internet Google ads – pay per click Banners Pop-ups Cross-promotions (with other products/services) Targeted advertising based upon previous buying habits and sites visited

Promotion and Social Networks How can businesses use social networks to promote their goods and services? Facebook Instagram Twitter Vyber Whats spp

TASK WATCH THE VIDEOS AND MAKE SOME NOTES! Video 1 Video 2

Findings?