Beirut International Franchise Forum Panel 2: In-Store Marketing Strategies & their Influence on Customers’ Spending Mr. Gerard Tannam Chief Executive.

Slides:

Advertisements

Similar presentations

Chapter 12 Marketing and Customer Satisfaction Business Today.

Advertisements

Word partnerships questions

Your Brand The Shopper Verdict. Yousay.org When you want to cement your place in a group you need to tell the buyer –That customers come to that store.

© South-Western Educational Publishing Chapter 20 Personal Decision Making  Making Better Decisions  Spending Habits.

INTRODUCTION TO RETAIL PRODUCT MANAGEMENT: SCOPE AND CONCEPTS

Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 12 Retail Merchandising Individual Series Event Scenario The owner of Luxury Furniture wants.

Entrepreneurial Strategy Generating and Exploiting New Strategies

Copyright © 2012 Pearson Canada Inc. Part 4 Communicating the Message 7-1.

Intro Marketing Planning Cons. Behav Global Mktg Ethics & Environ

Segmenting, Targeting and Product Positioning Pertemuan 9 Matakuliah: J0114/Manajemen Pemasaran Tahun: 2008.

Marketing Management (MKT 261)

HOW WOULD YOU PROMOTE THE SPIRIT BOX? IMPLEMENTING AUTOMATED RETAIL: PROMOTION.

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

Copyright © 2003 Pearson Education Canada Inc. Slide 1-1 Chapter 1 The Accountant’s Role in the Organization.

Beirut International Franchise Forum Panel 2: In-Store Marketing Strategies & their Influence on Customers’ Spending Mr. Volkan Keskinoglu President POPAI.

Product Officer Functional Lecture

Dawn Pedersen Art Institute

What you did to overcome: The recommendation was customer specific and tailor made to its Multi media fixture Data sharing was a prerequisite for the Store.

Chapter 9 New Product Development. Competition in our global marketplace makes it essential for firms to continuously offer new products to attract consumers.

3.3.4 PROMOTION. Central Question What is the best promotional mix?

Company and marketing strategy: partning to build customer relationshp

The Marketing Concept Marketing Principles Chapter 2.1.

1 A Service GLOBAL M-COMMERCE E-commerce Shopper Insights August 2013 MALCOLM PINKERTON Research Director.

CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS BUSINESS DRIVEN MIS

Chapter 1 The Accountant’s Role in the Organization.

1 Chapter 1: Economic Basics What Is a Business? Businesses come in many shapes and sizes, such as local, regional, national, and/or global. They are classified.

Sports and Entertainment Marketing © Thomson/South-Western Do Now Define marketing. What is the most important aspect of marketing? Chapter 4 Slide 1 What.

7-1 Copyright © 2009 Pearson Education Canada CHAPTER 7 Media Planning Essentials.

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

MARKETING. Standards… BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership. BCS-BE-36:

Selling. Making a Sale Selling: –One of the seven functions of marketing –Personal and direct way of communication with the customer to assist with the.

Marketing. What is Marketing? In your own words, describe what marketing is.

Marketing and Sales- What’s the Difference R. Usry Extension Specialist and Lecturer Emeritus Department of Agricultural & Resource Economics NC State.

Key terms & New product development

Setting Objectives. How do you know if you have succeeded or failed, won or lost? By setting objectives/goals.

Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program.

Bamisha 1 Situational PPs – MM FE – Manajemen Universitas Muhammadiyah Malang.

©2003 Prentice Hall, IncMarketing: Real People, Real Choices 3rd edition 14-0 Chapter 14 Conversing with the Customer: Promotional Strategy, Interactive.

4-1 Copyright © 2009 Pearson Education Canada CHAPTER 4 Strategic Planning Concepts for Marketing Communications.

Tips for Success in the Educational Market. Introducing ◌Sue Smith, SS Consulting - Selling ◌Neil Thomas, Hainenko Ltd - Products ◌Martin Shearer – Integra.

Sales & Marketing Session 3

Chapter 20 Personal Decision Making

Chapter 1 marketing is all around us Section 1.1

Managerial Marketing MAR 331 Principles and Concepts of Mktg Case Method Group and Individual Cases.

Marketing Management Dawn Iacobucci © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible.

Chapter 20 Nature and Scope of Marketing 1 Chapter 20 Nature and Scope of Marketing ©2008 Thomson/South-Western.

Consumer Behavior and Loyalty. Electronic CommercePrentice Hall © Learning about Consumer Behavior Online A Model of Consumer Behavior Online –The.

Chapter 8: Services Marketing and Customer Relationships.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Chapter 1 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.

4.04 PowerPoint 4.04 Understand activities and careers in marketing.

Aim: Promotional Tools Do Now: What is the first thing that you think of when you hear that a steak cost $ dollars.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Developing a Value Proposition: Enthusiasts Auto Marketplace GLOBAL E-COMMERCE CAMERON TEDDER.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Chapter 14 Consumer Sales Promotion & Packaging Key Points:  How do sales promotions add value to a brand offering?  What are consumer sales promotions.

BUSS2 Marketing: using the marketing mix - promotion.

Marketing Management Dawn Iacobucci

Market Segmentation, Targeting, and Positioning

Retail Management

Retail Management

Retail Management

Retail Management

Retail Management

Retail Management

Retail Management

Retail Management

Full Campaign Plan.

CHAPTER 12 Retail Merchandising Individual Series Event

Presentation transcript:

Beirut International Franchise Forum Panel 2: In-Store Marketing Strategies & their Influence on Customers’ Spending Mr. Gerard Tannam Chief Executive Officer Islandbridge Brand Development Limited

BIFEX 2013: Jumping Off The Shelf Gerard Tannam

Part 1. How A Brand Works

In Our Experience… Success in the marketplace is down to our ability to influence choice.

Purpose Of A Brand? To make you the natural choice of your customers.

Shop Until You Drop? Customers need help in making their choices; otherwise the weekly shop would take a week!

Purpose Of A Brand? (2) To help customers choose what’s just right for them.

Purpose Of Promotional Activity It must be the same: to help customers choose what’s just right for them.

How Does A Brand Work? “A brand influences choice by standing for the relationship between the buyer and the seller.” Islandbridge, 2004

Part 2. Brand Occasions

Steps To A Sale Branding is about behaviour and communication. What you say and what you do.

Steps To A Sale (2) Brand relationship built through a series of events or Brand Occasions.

Brand Occasions (1) Brand Occasions are a series of key events in the developing relationship between buyer & seller, which help to determine the match between what the buyer wants and what the seller has to offer & which lead to a clear decision to buy or not to buy.

Brand Occasions (2) In order to begin describing our relationship & the role that we play for our customer, whether on the shelf or elsewhere, we must determine our Brand Occasions.

Brand Occasions 1.Attraction 2.Information 3.Recommendation 4.Demonstration 5.Sample 6.Proposition 7.Delivery 8.Support 9.Recovery 10.Feedback

Thank You!