Sales & Promotion Campaign By: Raymond Tan. Problems Question - How to prevent losing client to competitor - How to save sales cycle time - How to effectively.

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Presentation transcript:

Sales & Promotion Campaign By: Raymond Tan

Problems Question - How to prevent losing client to competitor - How to save sales cycle time - How to effectively communicate with our client? - How to know what does clients needs? - How to position Comm efficiently?

Problems(Answers) Question - How to prevent losing existing client to competitor -Better rates -Better CRM -Provide value Add -Product differentiation -Exhaust clients budget - How to save sales cycle time -Mass marketing.(EDM, slow mail, mobile etc) - Organize Mass selling activity (Networking, client appreciation etc) - How to effectively communicate with our client? - Standardize presentation method and kit - Group presenting

Problems(Answers) Question - How to know what does clients needs? -Survey(Face to Face, Digital survey, Group survey) - How to position Comm efficiently? -Through official launch campaigns (Event, Digital/Print/Social/New media)

Tactical Plan -Create Selling opportunity 15 th Anniversary client appreciation coffee break event Manage 10 clients during each slot Survey opportunity New company identity launch opportunity -Bait to gather client Guarantee logo insertion on post event write up Use barter items as lucky draw Exchange media exposure for venue sponsorship Get sponsorship for door gift

Tactical Plan -Exhaust client budget Mass discount (Buy 6 Ad get one ad free.) Package deal (Ad with Event or Translation or production etc) Set promotion deadline(Sign within 5 working days) - Enhance Company image Get Sales trained by each partner before event Get partners to present product during event Provide successful story case reference Get Happy Clients to promote Comm Provide awards for long term clients Business match making opportunity for client -Drive referral program Free ¼ write up for any successful referral Vouchers for each referral