Why do we do this?

“Increasingly, consumers would rather do good with their purchases than give to charity. A recent survey from marketing company Good Must Grow indicates that for the second year in a row, 30% of US consumers plan to increase their purchases towards socially responsible companies in the coming year. Meanwhile, only 18% plan to increase charitable giving in 2014, a decline from 21% in A recent Nielson study also shows that consumers place a premium value on these products; 55% of global consumers are willing to pay more for products from companies that are committed to positive social and/or environmental impact.” V alue – Ability to exploit an environmental opportunity

The Evolution of CSR to CSV…. CSR 1.Value: Doing Good 2.Citizenship, Philanthropy & Sustainability 3.Discretionary in response to external pressure 4.Separate from profit maximization 5.Agenda is determined by external reporting and personal preferences 6.Impact limited by corporate footprint and CSR Budget Example: Fair Trade Purchasing CSV 1.Value: economic and societal benefits relative to cost 2.Joint company and community value integration 3.Integral to competing 4.Integral to profit maximization 5.Agenda is company specific and internally generated 6.Realigns the entire company budget Example: Coca Cola Colectivo Brasil

The Shared Value Measurement Process Step 1 – Identify social issues to target Step 2 – Make the business case Step 3 - Track progress Step 4 – Measure results and use insights to unlock new value

Coca-Cola’s Coletivo Initiative The Initiative Increase the employability of low income youth while strengthening the company’s retail distribution channels and brand strength to increase local product sales

THIS is why we do this!