Click to edit Master text styles Second level Third level Fourth level Fifth level 1 CERN European Organization for Nuclear Research Graphic charter Fabienne Marcastel CERN DSU-CO 5 July ‘07
Click to edit Master subtitle style 2 What is a Graphic charter? A set of visual icons that symbolizes an institution's identity and the management of theses icons Logos Fonts Colour management Graphic elements Choice of illustrations and images
Click to edit Master subtitle style 3 What are the benefits of a cohesive graphic charter? Ambassador A graphic charter is an ambassador It tells people what you are about when you don't have the opportunity to communicate your identity more fully Unifier A graphic charter unifies an organization A cohesive set of symbols = one community united around a common mission, a team of people who value collaboration, reinforces the sense of unity within the group Economizer A graphic charter cuts both time and costs Members of an organization don't have to reinvent the wheel for each publication Authorized members can download the elements of the graphic charter More time and cost efficient than trying to re-create graphic elements
Click to edit Master subtitle style 4 Does CERN need a Graphic charter?
Click to edit Master subtitle style 5 Define THE CERN logotype
Click to edit Master subtitle style 6