ENCOURAGING CREATIVITY BRAINSTORMING TO SOLVE PROBLEMS.

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Presentation transcript:

ENCOURAGING CREATIVITY BRAINSTORMING TO SOLVE PROBLEMS

AGENDA  Brainstorming objectives  Rules  Brainstorming activities  Next steps

BRAINSTORMING OBJECTIVES New product or service ideas? New feature ideas? Feature/product naming? Promotion ideas? New process for doing something?

RULES  No idea is a bad idea.  Be creative—the sky is the limit.  Take risks.  No criticism allowed.

BRAINSTORMING ACTIVITY  Generate ideas.  Use games and exercises to “warm up” your creative thinking.  When ideas slow down, try another exercise to generate fresh ideas.  Breaking into smaller groups may be helpful.  Use a computer to capture every comment/idea.

NEXT STEPS  Describe what happens next:  Research the ideas generated?  Follow up with larger group?  Generate action items for follow-up:  Start turning ideas into reality.