WORKING WITH THE NEWS MEDIA (and how to be successful in an interview) MOAA PUBLIC RELATIONS.

Slides:

Advertisements

Similar presentations

Media Training 101 How to engage media to tell your story 0.

Advertisements

Staff Sexual Misconduct: The Agency and the News Media July 2004.

The Spotlight is on YOU. News Conferences Whats a news conference?

Arts in Health: Improving Lives PR Toolkit. Who we are: Pauline Malins, MCIPR, Director TP Communications and Trustee of AHSW Theresa Newton, Director.

Meeting the Media A Guide to Working with News Media.

Andrew J. Chávez NMSBA - Master Board Member Candidate 2012 NMSBA Leadership Retreat.

Communicating With the Public During a Food Recall Brian Long Director of Public Affairs N.C. Department of Agriculture & Consumer Services Sept. 17, 2009.

0 TV is Americans’ Main Source of News (Gallup July ‘13) Thinking about various sources of news available today, what would you say is your main source.

Interviewing. Conducting a successful interview is one of the most important skills a reporter possesses Make questions simple. The simpler, the better.

Sandra Peterson ProHealth Care Spokesperson & Media Relations.

DEALING WITH THE MEDIA January Dealing with the Media2. Tips on Working with the News Media... FIRST AND FOREMOST!! The Spokesperson will handle.

Media Training Kelli Gauthier, communications director Tennessee Department of Education.

Purpose of Testimony Inform the fact finder of your version of a story. Provide facts essential for a case/hearing.

Buckeye Community Hope Foundation All Schools Meeting Sept. 19, 2014 Presented by: Catherine West.

Crisis Media Plan Rotary International Public Relations Division.

Introduction to Media Training SURFPAC Public Affairs SURFPAC Public Affairs May 2014.

What makes a great interview?

Interviewing and Script Writing

Communitech.ca Public Relations for Startups: Using PR to Grow your Business Chris Plunkett Director of External Relations Communitech.

By: Jessica Waters Exercise #1:

1 Networking in Research Settings……or Building relationships in Research Settings! Victoria Wade Careers Consultant.

Your Name Institution. You’re excited and motivated to be a part of this empowering campaign and want to share it with your colleagues, community. But.

Public Relations 101 May 21, Understand how media operates to maximize success Build positive relationships with reporters Understand what’s newsworthy.

Communicating your Message through the Media. Overview This session will teach you to: – Respond to media requests – Communicate your message in interviews.

Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

October 21, 2008 Crisis Management Training Session.

Working with Media. Get to Know the Media Building relationships for more effective media relations.

Media Relations An Introduction Lands Advisory Board Tewanee Consulting Group.

MEDIA RELATIONS Dick Kane 2006 HRM Conference Tallahassee.

Media Training for Independent School Advocates © Advocacy Initiative 2003.

Media Relations and Communication Campaigns AGCM 3142.

Mouse over to play audio  Commercial  Control  Credibility  Cosmetics What do you want the audience to remember? Have 3-4 key messages memorized!

NCDENR Managers’ Forum: Media Relations. Why the Media are Important DENR’s small marketing budget Media provides a direct link to the public we serve.

Marketing Your Extension Services and Programs 1 “Marketing for Smarties” 101.

Public Relations Writing Who do I Write for and What is my Venue?

Copyright © 2014 by The University of Kansas Meeting the Media.

FOCUS. Getting Our Word Out Managing the Media During a Crisis Allen G.Pitts, W1AGP ARRL.

MEDIA AND YOUR ORGANISATION. THE MEDIA INTERVIEW Always ask the journalist or reporter What’s the angle? What’s your story about? What sorts of questions.

Interviewing Tips. How The Pros Do It Katie Couric's Interview Advice Couric Interviews Sarah Palin Couric Interviews the Royals.

UNHCR/e-Centre/InterWorks - Emergency Management Training Session 7.4. Working with the Media in Emergencies.

Using the Media to Tell Your Story Brian Barker. Who is The Media?  Overworked  60+ hours/week, holidays, weekends  High divorce rate  Underpaid 

Media Allied Direct 3 Types of Outreach Allied Outreach.

Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.

Homeland Security and the Media Homeland Security and the Media.

Issue Management Crisis Communications Media Relations Community Relations Litigation Communications Media Relations Michigan Veterinary Medical Association.

Oops! Oops!. Working With The Media “What I said then was true and what I’m saying now is true.” President William J. Clinton in a press conference explaining.

The Media First-Line Leader Media Training. The Media is our partner in a free and open democracy First-Line Leader Media Training “It is a newspaper’s.

Do Now Take out the notes page from yesterday and complete page 2.

Noche de Ciencias (Science Night) Media Training Anna Vue, Cindy Cha Solsken PR October 4, 2012.

Media Relations Jeanne Comerford Public Affairs Specialist USDA Natural Resources Conservation Service.

WMO Workshop on Public Weather Services – Practical Session on dealing with media David Hui Macao, 18 April 2013.

COALFIELD COMMUNICATIONS Working with the News Media Part 2 Laying the Groundwork - Getting Your Story Out.

OCLC Online Computer Library Center 1 Media Planning and Outreach.

Interviewing News Gathering. What makes a great interview? Katie Couric explains how to conduct a good interview

Welcome to Media Training

Winning the Media Game The Powell Group 4514 Cole Avenue, Suite 1200 Dallas, Texas.

Winning the Media Game The Powell Group 4514 Cole Avenue, Suite 1200 Dallas, Texas.

Session Objectives  To build the confidence of participants to know how to prepare and deliver effective TV & radio interviews  To provide tips on.

Media Outreach and Effectiveness Keeping Your Community Informed.

Public RelationsTheocharis KatranisMBA, Stirling Public Relations Theocharis Katranis Lecture 5 Lecturer 1.

Pick a topic, event or activity that you want the media to cover.

Working with the Media Office of Communications and External Affairs Florida Department of Education.

Dealing with the Media. Preparing for Interviews Who do you want to reach? What do they know or think? What impression do you want to leave? How do you.

Chapter 13 - Media Management 1 Inviting Media Response: The Press Release  Present sufficient news  The news must be real news  The news must have.

Managing Your Public Relations Nancy Reder Deputy Executive Director NASDSE 2012.

Getting Your Message Out There

Survivor Jussie Smollett. Survivor Jussie Smollett.

ACBO Administrators Media Relations Workshop

Presentation transcript:

WORKING WITH THE NEWS MEDIA (and how to be successful in an interview) MOAA PUBLIC RELATIONS

GOALS -Understand the news media and how to deal with reporters -Understand the opportunities for MOAA -Understand the techniques for getting messages across

“FOOT STOMPER” MESSAGE -Good news media relations means that you must have a relationship with the news media. -Reaching that goal takes an investment of time, effort, and hard work.

WHY SHOULD WE CARE? -Inform various publics about MOAA --members, potentials, DoD, Hill -Gain assistance/action from publics -Enhance MOAA image/credibility -media is channel to warn or reassure the public, fix rumors, be a source of info for MOAA -Info stays “on the record” forever

WHO/WHAT ARE THE NEWS MEDIA? -Print (papers, mags, trade pubs) -Broadcast (TV, Radio) -Internet (blogs, social, ) -Staffs are smaller, busier --existing research dependent -24-hour instant news cycle -Stiff competition

MOAA AND THE NEWS MEDIA -MOAA very proactive and responsive -Numerous news media contacts -We have needed information and credible spokespeople -Always follow up/recognize -VOCUS electronic system

MOAA AND THE NEWS MEDIA (Continued) -PR Dept is focal point --but actions are decentralized --ask that reporters call PR first --ask that you tell PR when you are contacted and give feedback afterward

WHAT MAKES NEWS? IMPACT--something everyone will talk about PROXIMITY--local or national TIMELINESS--Current or “old?” PROMINENCE—people, places, or events CONFLICT—fights/contention? NOVELTY—unusual twist

WORKING WITH REPORTERS -Return their calls; be prompt -They are “generalists” -Be fair—equal access -They are not our “ad agency” -Be courteous -Speak plain English -Never debate or argue

YOU MUST THNK ABOUT... -What is newsworthy about this story? -What is reporter likely to ask? -What are worst questions? -What are my best answers?

WHAT THE MEDIA CONTROLS -Notes taken/recorded -Story angle or slant -Questions -What the camera shoots -Editing

WHAT YOU CONTROL -Whether or not you do the interview -Your time -What you say and how -Where you do the interview -How you control the interview

INTERVIEWS AND ATTRIBUTION RULE #1—Define ground rules in advance!! -On The Record—verbatim quotes attributed to someone -Background—info used, but attributed to a general source -Off the Record—info not to be attributed or used

TYPES OF REPORTER QUESTIONS -Fact finding -Personal opinion/speculations -Either/or; loaded questions -Rumor -Hostile -Dumb based on lack of knowledge or bad info

TACTICS FOR ANSWERING QUESTIONS -Use short answers -Don’t answer hypotheticals -Don’t speculate -Don’t repeat negatives -Don’t volunteer information -Never, never say “no comment”

TACTICS (Continued) -You are NEVER off the record -If you don’t know the answer, say so. NEVER lie. -If you are are not the right person to answer—get them -Do “bridge” to talking points and get back to your message

BRIDGING PHRASES -The real point is…. -The thing to keep in mind about this is…… -The important thing to focus on is….. -The real question is…. -The fact is…..

BRIDGING (Continued) -The point I’d like to emphasize is…. -What’s key here is….. -That’s a good question, but…. -Remember that sincerity counts

YOUR PHYSICAL REACTIONS (Video) -Appear confident, but not over- confident; TV is visual medium -Keep answers short -Stay still; look at reporter -Don’t over-react (surprised look, wandering eyes, etc.) -Do not talk with your hands

PHYSICAL REACTIONS (Continued) -Don’t react if a reporter hands you a document to talk about --say you will read it later and get back to them

HOW TO PREPARE -Understand request; talk with PR -Research the interviewer/show -Prioritize your talking points --get them down to commit to memory if possible -Practice your interview -Consider what to wear if video

AFTER THE INTERVIEW -Thank reporter after interview -Tell reporter how to follow up -Ask when story might appear -Let PR know what happened -Thank reporter after story appears (if story is OK) -Let reporter know nicely of errors (facts only, not tone)

“FOOT STOMPER” MESSAGE -Good news media relations means that you must have a relationship with the news media. -Reaching that goal takes an investment of time, effort, and hard work.