2 pt 3 pt 4 pt 5pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2pt 3 pt 4pt 5 pt 1pt 2pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4pt 5 pt 1pt Marketing Elements Product Life Cycle.

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Presentation transcript:

2 pt 3 pt 4 pt 5pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2pt 3 pt 4pt 5 pt 1pt 2pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4pt 5 pt 1pt Marketing Elements Product Life Cycle Activities & Products Nature of Marketing Miscellaneous Concepts

The blending of all the decisions relating to the four elements of marketing.

What is marketing mix?

The activities completed to transport and store products, and make them available to customers.

What is place (distribution)?

All the attributes that customers receive in exchange for the purchase price.

What is product?

The amount of money given to acquire a product.

What is price?

Providing information to consumers that will assist or persuade them in making a decision to purchase a product.

What is promotion?

The four stages of sales and profit performance through which all brands of products progress.

What is the product life cycle?

When a product reaches the maturity stage, businesses look to do this to increase profit.

What is reintroducing the product with a new use?

This is what happens to the marketing mix as a product progresses through the product life cycle.

What is changes or varies from stage to stage?

Companies emphasize promotion and price during this stage of the product life cycle.

What is maturity?

VCR tapes are an example of a product in this stage of the product life cycle.

What is decline stage?

Obtaining goods to be resold.

What is buying?

Because consumers do not usually buy products as soon as they are produced, this activity must be performed..

What is storing?

Goods like encyclopedias and insurance that people are not looking to buy.

What are unsought goods?

These are inexpensive items like milk, gum, or gas, that don’t take much thought when purchasing.

What are convenience goods?

These are the eight marketing activities that are completed by businesses when producing a new product.

What buying, selling, transporting, storing, financing, researching, risk taking, and grading & valuing?

The types of buyers a business wishes to attract and where those buyers are located.

What is market?

This is the average cost of marketing as a percentage of the selling price.

What is about 50%?

Characteristics include the marketing manager is a part of top management, success is based on customer satisfaction, and marketing personnel work with other people in the business.

What is the marketing concept?

This is when businesses emphasize manufacturing process most.

What is production-oriented?

This is when market research is completed to identify markets.

What is before products are developed?

A one-year written description of all marketing activities that a business must accomplish in order to sell a product.

What is a marketing plan?

The study of a company’s current and prospective customers.

What is market research?

Groups of prospective customers with very similar needs to whom a company can sell its products.

What are target markets?

This is a factor that helps define the consumer goods category.

What is how much time the customer is willing to spend thinking about the purchase?

This is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create satisfying exchanges.

What is marketing?