Attraction and the menstrual cycle (Penton-Voak et al., 1999)

Lady in Red “Imagine that you are going on a date with this person and have $100 in your wallet. How much money would you be willing to spend on your date?”

Lady in Red Women wearing red rated were as significantly more attractive and sexually desirable by men than the exact same women shown wearing other colours. They were also more likely to be treated to an expensive outing (Elliot and Niesta, 2008)

Long-term mating strategies

Long-term mating strategies Women have an obligatory biological investment in their children, so are predicted to be particularly choosy in their choice of mate. This means being attracted to males who: (i) can invest resources in her and her children (ii) can physically protect her and her children (iii) show promise as a good parent

People do not give away their resources indiscriminately, therefore males would be most attracted to females who display signals of fertility, an indication of their reproductive value.

People do not give away their resources indiscriminately, therefore males would be most attracted to females who display signals of fertility, an indication of their reproductive value.

Attractive women want it all (Buss and Shackelford, 2008)

Attractive women want it all (Buss and Shackelford, 2008)

Attractive women want it all (Buss and Shackelford, 2008)

Attractive women want it all (Buss and Shackelford, 2008)

Attractive women want it all (Buss and Shackelford, 2008)