1. Sales Managed Promotions Overview Marketing Funded SMPs –Available by quarter to give aligned focus on specific programs Every quarter we will provide a menu of promotional opportunities –Each with specific support materials –Offer more flexibility Level of deals Sell in timing

2. How will SMPs work? SMPs Allocation and Tracking –Each quarter budgets will be allocated to the SD’s They will break out program and brand spend and provide allocations to the teams –All Tracking will occur in the new Pivotal CRM Marketing will pay for set $ allocated for each promotion –Any overages will hit SDF –Promotion must be executed within timeframe provided (Quarterly) Distributor book placement –DBM’s have ability to set levels of promotions to allow them to be used in distributor books Again, overages will need to be covered in SDF

3. SMP Logistics/Tracking Each SMP will be loaded into Pivotal CRM software to be tracked TM enters SMP’s sold by store location –# of SMP’s –Amount of bags or cases & $/% per SMP sold For example-30 off and 40 15% off We will report thru Pivotal –# of SMP’s sold –# of $’s/% spent –Spending will be submitted thru SDF process and charged through Marketing Overspend deducted from appropriate TM SDF

4. SMP Guidelines Must ensure retailers given $ Off promotions will pass savings onto consumers –Buy/Get Free item or product is a good alternative SMPs should be created with an ROI in mind SMPs should be focused on key volume drivers and growth opportunity accounts Encourage distributor / retailer contribution

5. Jan - March 2010 Promotional Overview