SONY SIM George Marquis Danielle Hill Kevin Timmer Sarah Lawrence Samuel Grossman

Who is SONY? History: Started in 1946 by Tokyo Telecommunications Engineering Corporation (aka Totsuko) in Nihonbashi Today they have many different divisions in their company: Sony electronics, Sony entertainment, Sony pictures, Sony music Major accomplishments: Created PlayStation series and are the Co-Developers of the CD, DVD, Super audio CD, and Blue Ray Disc

Sony’s Top Competitors Microsoft Panasonic Corporation Phillips Electronics Warner Brothers SANYO Electric Co. Samsung Sega Toshiba Nokia Sharp Nintendo Dell Nikon Canon

The Glasses Three styles of glasses: The unisex design (basic)-$200 two more stylish designs one for each sex (pro)-$250 Custom made (Elite) –depends on design Working with Oakley For packaging we will stick with the standard Playstation packaging colors to ensure a match with our customers. For the services, we can have custom engraving for a price of 25 dollars For shipping and handling the customer will pay the costs from the manufacture, and for retail the cost will be included with the standard freight handling.

Initially 50 Million for initial starting cost. Advertising Research Initial Production Distrobution 500 Thousand to 1 Million will initially be produced Survey based

Product The features are the 3d glasses with a kinect style motion sensor All of the glasses will have two capabilities: the ability to be used as regular 3D glasses flip down Bluetooth screen to do actual projection in the glasses themselves We can work with them to have them compatible with the next PlayStation gaming system. One year manufacturer’s warranty If the customer mistreats the device they will cover the cost of repair if it is determined that there is a defect from us we will repair it cover shipping costs $25 Sony Gift Card

Placement and promotion Placement: Anywhere you see a PS3 being sold. 6/7 continents Majority of the systems will be sent to Europe, The US and other high socioeconomic countries. Promotion: Anywhere we can advertise to the customers TV, radio, magazines, internet, in store advertisements, billboards, and press release conferences. Leading up to the release of SonySim we will hold monthly press conferences releasing some insight to the capabilities of the product. We will have an internet team to help control blogs and keep the product chatter positive within the general public.

Promotion Financing is available through the Sony corp. financing services and will comply with all rules and regulations set forth by that department SonySim: The future of gaming