(1) February 1, 2008 Bijoy G. Chatterjee Physicist Marketing Strategy Bijoy G Chatterjee National Semiconductor Corporation

(2) February 1, 2008 Bijoy G. Chatterjee Best buy Captures requirements Explains how systems work Utilizes Numerical methods and Software engineering Innovation team member Creates practical abstractions Physics Laws of Applies

(3) February 1, 2008 Bijoy G. Chatterjee A TRW Laboratory Sunnyvale, CA Primary focus Surveillance systems 150 Engineers 50 PhDs 6 Physicists Mostly acquired from SLAC Shooting down missiles Powering electronics from a distance Communicating without detection Listening across the road Detecting environmental anomalies Stealth

(4) February 1, 2008 Bijoy G. Chatterjee National Semiconductor Corporation PowerWise Analog Semiconductor products 7000 employees US$2 Billion per year Efficient power management Signal acquisition & transmission Human systems interface Medical imaging Industrial systems & control Modeling and abstraction Thermal transients ESD mitigation

(5) February 1, 2008 Bijoy G. Chatterjee Product in demand A trusted team member Teaches how systems work Proficient in Numerical methods and Software engineering Curious about systems Creates usable abstractions Physics Laws of Knows