Food Truck Project

WHAT IS A FOOD TRUCK? A MOBILE VENUE THAT TRANSPORTS AND SELLS FOOD.

WHY FOOD TRUCKS? Food trucks have big advantages over brick-and-mortar establishments: low investment costs no rent low utilities no real estate costs Low marketing costs.

WHY THE SUCCESS?? Food-truck business is increasing largely in response to the slow-growing economy. People are seeking inexpensive breakfasts and lunches. Also, employees today are often pressed for time, with more work and shorter lunch hours. Food truck owners can actually drive to a new location if business is poor.

PLACES TO PARK YOUR TRUCK PARKS AND BEACHES OFFICE BUILDINGS TOURIST SPOTS SHOPPING SPOTS SPORTS VENUES FESTIVALS BUS AND TRAIN STATIONS COLLEGE CAMPUSES

STEP 1: CHOOSE A THEME BBQ ETHNIC (Korean, Mexican, Japanese, Italian, etc) ETHNIC FUSION (blend of different ethnic cuisines) SANDWICHES HAMBURGERS ORGANIC/GLUTEN FREE REGIONAL CUSINE (LOBSTER IN MAINE, BBQ IN TEXAS, SEAFOOD IN MORRO BAY) CASUAL VS. GOURMET WAFFLES DESSERTS ONLY GOURMET ICE CREAM HAMBURGER SLIDERS

STEP 2: CHOOSE A BUSINESS NAME Asian Persuasion Bitchin’ Burgers Cappuccino in the Park Casanova Fish Tacos Chip’s Beach Eatz Chop Sooey Chubby’s Food Truck Crabcakes911 Delicioso Food Truck The Dog Shack Epic Eatz Flippin Pizza Goodyvan Porkateers Sushi Bus

STEP 3: CREATE A MENU CONSIDER: (WHO WILL BE BUYING FROM YOU?) YOUR DEMOGRAPHIC (WHO WILL BE BUYING FROM YOU?) POPULAR FOODS IN THAT AREA GOURMET VS. BASIC FOODS BUSINESS COMPETITION SPECIALIZING IN ONE OR TWO TYPES OF FOOD (“PIZZA TRUCK” FOR EXAMPLE)

YOUR MENU SHOULD INCLUDE: AT LEAST 4 MAIN DISHES Ex. Tacos, pizza, sandwiches, grilled chicken, hamburger, etc. AT LEAST 3 SIDE DISHES Ex. Rice, mashed potatoes, coleslaw, fries, etc. AT LEAST 2 COMBOS Ex. “Slice of pizza, salad and drink” AT LEAST 4 BEVERAGES Ex. Bottled water, soda, juice, milk AT LEAST 2 DESSERTS Ex. Cookies, cake, brownies, ice cream, popsicles

STEP 4: DESIGN YOUR TRUCK’S EXTERIOR

HAVE FUN AND ENJOY THE PROJECT!