P R E S E N T S

Who are Topshop ? Topshop is a worldwide leading pioneer in the world of high street fashion. With over 300 stores in the UK alone. Ship to a 100 different countries. Eclectic British style. Inspiring many of us, from average individuals. To a vast variety of fashion starlets such as; Fearne Cotton, Alexa Chung, Jessie J, Mille Mackintosh and even world renowned superstar Beyonce Knowles.

Target Audience Topshop aims to be the main line of fashion outlet towards female students. Mainly between the age of The brands style is very fresh and young, which is what attracts the targeted audience towards Topshop.

Competitors

What Topshop have produced in the past In this section I will provide evidence of what the brand have been producing in the past. Collaboration collection with model Kate Moss Designers Topshop Designers, is where the brand can bring the ultimate fashion must haves to their customers. Creating collaboration collections with the likes of Christopher Kane, Celia Birtwell, David Koma and Marios Schwab.

Topshop is the only high street brand to have a featured catwalk show at the exclusive haven of fashion, London Fashion Week. Unique Topshop Unique is specially designed collections by the brands in-house designers for their inspiring pieces created for the catwalk.

Boutique Topshop Boutique is created by the brands designers. "Designed as the perfect capsule wardrobe for cool girls around the world." The cool fresh style of the brand is able to even attract celebrity support. As well as support from fashion bloggers. Topshop Boutique has a number of limited edition pieces which help to make their customers feel they’re getting exclusive items.

Supporting Charities Topshop is not just good for providing their customers with high quality products. The brand also supports a number of different charities and organisations. Key to freedom Shelter Box Breast Cancer Teenage Cancer Trust Age UK Centrepoint Screenshot from Topshop website, showing charities they support.

NEWGEN NEWGEN is one of the world’s most internationally recognised talent identification schemes. Topshop have been supporting the organisation since Alexander McQueen, Julien Macdonald and Christopher Kane coming from the organisation.

What I can bring to the Topshop campaign

As a freelance photographer it is my responsibility to have an understanding of the prices. I will need to consider my expenses as well as how I will pay those that I hire to assist me on the job. For this campaign shoot for Topshop I will need to have a variety of different job roles allocated out. I may even need to recruit some people outside to take care of other jobs. I must think about the prices of these people as well as how much I will be charging for my services. I will need to put into consideration approximately how long it will take to have the shoot finished, as I will need to provide a per hour total cost. My Prices

Creative Team Firstly, I will need a team of 5 members to assist me in the role. I will be using volunteers as they wish to get experience in a photography shoot, I will be able to save money in this area by doing it this way. However, if I am getting assistants by recruiting those who are specialist assistants then I estimate I will be spending around £300 for each person for a 5 hour campaign shoot. I will not be using models in my campaign, as I am using individuals who shop at Topshop so I will not have to pay for any models. I will need a stylist/designer, who will have all accessories and shoes ready so individuals can be dressed.

Personal Pricing The campaign will best be suited to be shot in Topshop’s greatest store outlet, in Oxford Circus, London. By evaluating my services in the campaign and analysing all that I will need to be doing. Bringing all the equipment, directing the individuals, orgainsing, travelling, creative thinking, editing. My premium creative fee is at a set £150 per hour. Overall for an approximated 5 hour shoot, the price will be at £900 for the shoot of the campaign. Overtime hours will be an extra added charge of £80+ hourly rate. As I will be travelling to London to shoot at Oxford Circus, it is at my understanding that I will need to be covered for my travel expenses as well as for the stay in a hotel the night before the shoot so I am locally in range for the day of the shoot. Local hotel charge is at a minimum of £50 a night. Full tank of petrol for a 1.3 Ford Fiesta will be £40 x2 for travelling back to Northampton from London. Overall estimated total for the campaign shoot with standard charges is = £1,030

Thank You T h e E n d