Building Healthier Communities National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

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Presentation transcript:

Building Healthier Communities National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting October 14,

Agribusiness Strategy Develop and maintain a system of produce markets to make healthy eating affordable and easy to access National model - Building a Healthier Chicago

Agribusiness Timeline Pilot 1111 S. Homan June 2010 Funded $110,000 JP Morgan Chase and United Way Alderman Emma Mitts and Covenant Bank V.P. Bill Williams July 2010 Set up BHCUSA accounts with produce growers/distributors Tested logistics for produce delivery to markets August 2010 to October 2010 Grew customers from 85 to over 300 August to October Grew from one BHC produce stand to BHC + 3 local farmers Grew to 2 employees - Now both are market trainers Field tested market manual November 2010 Partnered with Austin Food Desert Action Coalition National model - Building a Healthier Chicago

Agribusiness Results $ Markets provided affordable access to fresh produce for over 300 people per week National model - Building a Healthier Chicago

Agribusiness Results $ “Dollar Menu” pricing a success! National model - Building a Healthier Chicago

Agribusiness Results $ One market generated enough revenue to hire and pay 2 employees National model - Building a Healthier Chicago

Agribusiness Results $ Markets accept WIC Seniors Farmers Market Coupons National model - Building a Healthier Chicago

Agribusiness Next Steps Timeline Deploy markets and Earthboxes October – November 2010 Launch Markets of Faith with 100 Black Men and ECG Metrics Partnerhip with Chicago Botanical Garden December 2010 Finalize delivery arrangements for 300 Earthboxes to 18 schools Finalize delivery of an additional 300 Earthboxes to 38 community locations Begin training for markets Complete SNAP/LINK paperwork for all markets January 2011 Set up and test metrics and measurement system February 2011 Seedlings planted for transplant into Earthboxes Spring 2011 Produce markets bloom National model - Building a Healthier Chicago

Building Healthier Communities National model - Building a Healthier Chicago John Knoebel