Value Proposition BRANDON FREY

Food Fast At Food Fast we sell and deliver the highest quality cooked and uncooked food products to Jonesboro homes and businesses. We offer a range of options including: Meats (Steak, Chicken, Seafood), Vegetables, and Grains. We employ high end chefs to prepare our food. We also use an efficient logistical system to ensure fast delivery and lost cost for our customer.

Porter’s Generic Strategies  Scope – Narrow  Source of Competitive Advantage – Differentiation  Most relevant strategy – Differentiation Focus

Targeted Segments  Single-Segment Strategy (Concentrated Segmentation)  Specializing and targeting only one segment of the market  High income segment  Smaller potential customer base  Less customers, but higher margins per order  More sales from members of segment  Less delivery costs  Satisfies specific needs  Customer gets exactly what they want  Customer can stay at home or work  Efficient process

Key Benefits Offered  High quality product  Differentiate with high quality meats, vegetables, and grains  Covers specific needs  Allows customers to avoid the grocery store  Helps disabled customers with easy use and fast delivery  Order online with ease  Option of cooked or uncooked product  High value product  Great perceived value due to great tasting options  Cheaper than going out to eat  Fast delivery  Same day delivery offered

Unique capabilities  Rare product  Outstanding customer service  Uncommon in smaller communities  High quality meats from around the country  High availability  Product variability with website option  Fast delivery  Same day delivery on orders of $100 or greater  Next day delivery on orders of less than $100

Value Proposition  Many people I speak to in the food delivery market segment face issue of availability and high quality products. I am able to contribute high quality food, cover specific customer needs, and offer fast shipping resulting in high customer satisfaction and consistent orders.  Begin with high income segment in Jonesboro. Establish quality relationships with customers. Expand to Memphis, Little Rock, and surrounding regions with at least 70,000 residents.