Grocery / Market Manager Q1 2010

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 8-PACKS ($1.00) York 8pk Twizzler 8pk Mounds 8pk Almond Joy 8pk Milk 8pk Kit Kat 8pk Reese’s FastBreak 8pk Reese’s 8pk 40oz PACKAGED CANDY ($7.97/$8.88) Hershey Nuggets Asst 38.5oz Reese Miniatures Asst 36oz Hershey Kisses 40oz Kisses Asst 36oz Assorted Miniatures 40oz Kit Kat/Reese Assorted 40oz Reese Miniatures 40oz Asst Choc/Pkg 38.5oz Program: Wks SSO’s Shipping: Weeks 46 and Dollar Days/GAMETIME THEATER BOXES ($1.00) Milk Duds 5oz Whoppers Strawberry 5oz Reese Whoppers 4oz Whoppers 5oz Good & Plenty 6oz Reese’s Pieces 4oz Jolly Rancher Gummies COMAC Dollar Days: Seasonal Aisle (Wks 48-49) Game Time: Seasonal Aisle (Wks 50-01) 8-packs: Grocery Endcap (Wks 48-52) MERCHANDISING Front End Cap Grocery End Cap Cartrail Action Alley Catch the Season Wall or

4 th Quarter 2008 Grocery / Market Manager November-January 2008 *NEW* *NEW* Hershey’s Pieces Rollback Program: Wks SSO’s Shipping: Wk 46 (cut-in), Wk 47 (DRC’s) Items Reese’s Pieces Almond Joy Pieces York Pieces Special Dark Pieces COMAC Part of Game Time Execution Merchandising Seasonal Aisle Weeks Cartrail Grocery end caps Front end caps Stackbases

4 th Quarter 2008 Grocery / Market Manager November-January 2008 $3 Bliss Yearlong Rollback Program: Wks SSO’s Shipping: Wks TBD Items Milk Chocolate 9.60z Dark Chocolate 9.6oz Milk Chocolate Meltaway 9.6oz Milk Chocolate Almond 8.6oz White Chocolate Meltaway Raspberry COMAC Wks Merchandising Cartrail Grocery/Checkstand end caps Action Alley Stackbases

4 th Quarter 2008 Grocery / Market Manager November-January Valentine’s Program: Wks 48 – 3 SSO’s Shipping: Wks 50, 52 Items Instant Consumables Candy Dish Friendship Exchange COMAC $2.75 Candy Dish: Cartrail (wks 50-01) $3.00 Candy Dish: Grocery End Cap (50-51) Choc Friendship Exchange: Grocery End Cap (50-51) Non-Choc Friendship Exchange: Grocery End Cap (52-1) Merchandising Endcaps (Grocery/Front End) Stackbases Cartrail Catch the Season Wall Cross Merchandising with Cards, Floral Heart Box Multi-packs Casual Gift $2.75 *Unbeatable $3.96$4.96 $1 $3 $10 $15 *Unbeatable

4 th Quarter 2008 Grocery / Market Manager November-January Easter Count Goods Program: Wks 48 – 10 SSO’s Shipping: Wks 48 Items Cadbury Creme Egg Reese’s Peanut Butter Egg COMAC Front End Cap weeks Retail Pricing $.50 or 2/$1.00 Miscellaneous PDQ’s shipping on produce trucks New product mix +1 box of Reese PB eggs -1 box Cadbury Crème eggs NEW MIX

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks Items Mounds 8pk Almond Joy 8pk Milk 8pk Kit Kat 8pk Reese’s FastBreak 8pk Reese’s 8pk York 8pk Twizzler 8pk COMAC Grocery Endcap (Weeks 48-52) MERCHANDISING Grocery End Caps Stackbases Dump Bins Checkstand End Caps Cart Rail 8-Pack Yearlong Rollback # 2 Hershey Packtype in POS $’s in 2009 at Walmart

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks SSO’s: TBD Theater Box Items Milk Duds 5oz Whoppers Strawberry 5oz Reese Whoppers 4oz Whoppers 5oz Good & Plenty 6oz Jolly Rancher Gummies Reese’s Pieces 4oz COMAC/MERCHANDISING Grocery End cap Front End Cap Electronics $1 Theater Boxes

4 th Quarter 2008 Grocery / Market Manager November-January /$3 Twizzlers Rollback Program: Wks 5-26 SSO’s Shipping: Week 5 and Week 7 Items Twizzler Rainbow Twizzler Licorice Twizzler Strawberry Twizzler Chocolate Twizzler Cherry Bites Cherry Pull-n-Peel Twizzler Sweet-n-Sour COMAC Wks Merchandising Cartrail Grocery/Checkstand end caps Action Alley Stackbases for

4 th Quarter 2008 Grocery / Market Manager November-January /$3 Carton Rollback Program: Wks SSO’s Shipping: Wk 2 and Wk 7 Items Reese’s Peanut Butter Cartons Whoppers Cartons Whoppers Strawberry Cartons Milk Duds Cartons COMAC Wks Merchandising Cartrail Grocery/Checkstand end caps Action Alley Stackbases for

4 th Quarter 2008 Grocery / Market Manager November-January 2008 $1 King Size Rollback Program: Wks 01 – 39 SSO’s Shipping: Wave 1 – Wk 2, Wave 2 – Wk 5 Items Tray 1Pallet Qty Hershey Milk King Size (54) Hershey Almond King Size (54) Cookies ’n Creme KS (36) 0 Tray Reese’s Big Cup KS (48) Reese’s PB KS (72) Reese’s Crispy Crunchy KS (18) 0 Tray Zero KS (36) Twizzler Strawberry KS (15) Watchamacallit KS (36) PayDay KS (18) 162 Merchandising Front End Caps Power Wings Transaction Counters Cartrail

4 th Quarter 2008 Grocery / Market Manager November-January /$1.00 Standard Bar Rollback Program: Wks SSO’s Shipping: Wave 1 – Wk 2, Wave 2 – Wk 4 Items Tray 1 (288ct)Pallet(4644ct) Cookies ’n Creme (72ct) 756ct Hershey Milk Chocolate (108ct) 900ct Hershey Almond (72ct) 792ct Skor (36ct) - Tray 2 (252ct) Kit Kat (72ct) 540ct Reese’s PB Cups (108ct) 972ct Almond Joy (36ct) 360ct York (36ct) 324ct COMAC Wks TBD Merchandising Front End Caps Action Alley Cartrail

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Ice Breakers $1.88 Program: Wks 1 – 8 SSO’s: Wave 1 - Week 2, Wave 2 - Week 5 Items (Qty) Tray 1 (176ct) IB Cool Mint Tin (48) IB Wintergreen Mint Tin (48) BreathSavers 3-Hr Spearmint (48) IB Sours Mint Tin (32) Tray 2 (180ct) Ice Cubes Kiwi Gum (66) Ice Cubes Raspberry Gum (54) Ice Cubes Peppermint Gum (60) COMAC TBD Merchandising Pallets – Action Alley PDQ’s – Cartrail – Front End Endcaps (near Speedy’s and Tobacco Aisle) Tray #1 Tray #2