1. Joint Project of BU260 and BU270
Proposal on Bake Sale
Joint Project of BU260 and BU270

2. Product Strategy
Hershey’s kisses Chocolate Cake
Coconut Cake

3. Ingredients Hershey’s kisses Chocolate cake Coconut Cake
2 box chocolate cake mix $ eggs ½ Oil Hershey's kisses chocolate frosting
Total Cost $17.80
Coconut Cake
2 Cake Mix $ cups sugar tsp. baking powder tsp. salt /2 cup shortening cup milk lg Whip Cream egg whites shredded coconut
Total Cost $17.90

4. Hershey’s Kisses Chocolate Cake Total Cost: $17.80
Pricing Strategy
Hershey’s Kisses Chocolate Cake
Total Cost: $17.80
Desired return: 25%
Mark up pricing: Retail price=17.80/1- 25%or .25
=$23.73 for the whole cake
= $.98 or round up to $1.00 for a piece

5. Coconut Cake Total Cost: $17.90 Desired return: 25% Markup Pricing:
Retail Price = $17.90/1-25%
or .25
Whole Cake = $23.86
Per piece= $ .99

6. Promotion Strategy
Word of Mouth
Flyers

7. Promotion Strategy

8. Promotion Strategy

9. Target Market Strategy
College of Micronesia
Faculty and Staff
Students

10. Tyson Otto Alisha Etse Berney Fred
Group # 4
Tyson Otto Alisha Etse Berney Fred