© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 1 CHAPTER 6 CHAPTER 6 Advancing The Cause Community Service Sports Camps Workshops

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 2 LESSON 6.1 LESSON 6.1 Community Service GOALS Describe the importance of charities and tournaments to the successful images of athletes and teams. Explain why athletes become involved with or create their own foundations.

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 3 Community Service Negative publicity about athletes Athletes involved in helping others Time Money

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 4 Raising Awareness and Visibility Special events Spokespersons Promotional campaigns Contribute financial support

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 5 Tournaments for Charities Golf tournaments Corporate partners

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 6 Foundations Foundation—an organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature Going the extra mile Athletes create foundations that continually aid their favorite causes Examples

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 7 LESSON 6.2 LESSON 6.2 Sports Camps GOALS Explain why sports celebrity camps have become increasingly popular. Describe ways to promote a sports camp.

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 8 Popularity of Camps Chance to work with famous athlete or coach Make a contact Step toward success

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 9 Camp Expectations Basics Celebrity involvement Location Activities Safety Facilities Staff Size

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 10 Good Marketing and Managing Equals Success Promotional materials Corporate sponsorships Strong business plan Effective presentation

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 11 Camp Promotion Publicity Brochures and registration materials Promotional campaign Ongoing promotions Personal interest stories promote goodwill Professional photographer to capture photos for next year’s brochure Follow-up materials to parents Mailing lists

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 12 LESSON 6.3 LESSON 6.3 Workshops GOALS Define the relationship between sponsorship and interest in one-day seminars. Evaluate three methods of advertising workshops, and discuss the benefits of each.

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 13 Targeting Specific Skills Clinics concentrate on a specific skill Sessions are more intense and concentrated Number of participants limited Clinics introduce a sport Beginners Basic elements of a game Lower cost Participants arrange their own food and lodging Large staffs are not needed

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 14 Workshop Sponsorships Benefits for workshop Fund aspects of the workshop Keep participants’ fees down Speakers Products Benefits to sponsor Opportunity to promote products

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 15 Advertising Demographics Avenues for ads Newsprint Magazines and e-zines Targeted mailings and brochures