Www.acc10.cat Clusters 2.0. How to think positive and think big in a crisis period? Delhi, 3rd December 2010.

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Presentation transcript:

Clusters 2.0. How to think positive and think big in a crisis period? Delhi, 3rd December 2010

Clusters 2.0. Critical Mass Furniture Microcluster Lighting Material Microcluster Taps Microcluster Fireplaces Microcluster Habitat Cluster Furniture Microcluster Domotics Microcluster

Clusters 2.0. Extended Catalonia Source:Bob Breault

Corporate Enterpreneurship Interclusters “Asleep” projects New Projects DIVERSITY:fashion textiles, medical devices, food, furniture, cosmetics, water treatment.... LEADERSHIP:key people Clusters 2.0. Cross-sectorial

Search for the salmons

Personal commitment with innovation Breaking the conventional wisdom Vision Business ambition Cooperative, being accountable to the others THEY THINK BIG, THEY THINK POSITIVE Who are the salmons?

CORPORATE ENTERPRENEURSHIP INTERCLUSTERS “Asleep” projects New Projects DIVERSITY:fashion textiles, medical devices, food, furniture, cosmetics, water treatment.... LEADERSHIP:key people

Barcelona Concept Store

SHOPPING EXPERIENCE: Entering a special space Move around the shop as if it was a trip with different stops Five senses interaction Be surprised

2,8 million euros to set up the Barcelona concept store (off and on-line) In a second round possible international franchises:San Francisco, Berlin, Istanbul, Rio de Janeiro, Shanghai,Tokyo... Barcelona Concept Store

CORPORATE ENTERPRENEURSHIP INTERCLUSTERS “Asleep” Projects New Projects DIVERSITY:fashion textiles, medical devices, food, furniture, cosmetics, water treatment.... LEADERSHIP:key people

Europe is expected to be the continent with the highest percentage of Seniors. *Font: Euroestat New Horizons

Seniors:an interesting market New Horizons

New company focused on SENIOR-CENTERED design to provide “cool” products and services Although 64% of seniors define themselves as young people, most products are oriented to “elderly people” New Horizons

15 Evaluation criteria for projects CORPORATE ENTERPRENEURSHIP INTERCLUSTERS ONLY PROJECTS WITH LEADERSHIP, ONLY BIG PROJECTS

CORPORATE ENTERPRENEURSHIP INTERCLUSTERS Clusters: facilitating innovation in business models Project 1 Project N Source:Henry Chesbrough

CLUSTERS:AN INSTRUMENT FOR HOPE

ACC1Ó A BARCELONA Passeig de Gràcia, Barcelona Servei d’orientació a l’empresa ACC1Ó A CATALUNYA Comarques Centrals Tel Girona Tel Lleida Tel Tarragona Tel Terres de l’Ebre Tel Joan Martí Estévez Manager of Cluster Development DHANYAVAAD!!