Burger King Chanelle Johnson Mone’t Olivis Natalie Sell Brian Turner

History of Burger King James McLamore and David Edgerton -- entrepreneurs that created the restaurant James McLamore and David Edgerton -- entrepreneurs that created the restaurant In 1954 the first Burger King was open to the public in Miami, Florida In 1954 the first Burger King was open to the public in Miami, Florida First fast food business to offer people the option of dining in the restaurant or going to the drive thru First fast food business to offer people the option of dining in the restaurant or going to the drive thru

“Have it your way” Crispin Porter and Bogusky (CBP) (advertising agency) Crispin Porter and Bogusky (CBP) (advertising agency) Promotion of Burger King’s TenderCrispChicken, CPB made a website Promotion of Burger King’s TenderCrispChicken, CPB made a website When it was first created, only 20 people (employees and their families) knew about the website When it was first created, only 20 people (employees and their families) knew about the website Amazingly, within the first 10 days of the website’s creation there were 20 million people that had visited the site Amazingly, within the first 10 days of the website’s creation there were 20 million people that had visited the site

Extra Info Burger King rates as the second largest hamburger fast food restaurant in the world Burger King rates as the second largest hamburger fast food restaurant in the world Competition is McDonalds(1) and Wendys(3) Competition is McDonalds(1) and Wendys(3) Sixty-five international countries and U.S. territories have Burger King Sixty-five international countries and U.S. territories have Burger King Puerto Rico was the first international state to have the restaurant Puerto Rico was the first international state to have the restaurant

Target Market Low and middle class people Low and middle class people Crown shaped chicken nuggets for children Crown shaped chicken nuggets for children Target families that are busy and on the go Target families that are busy and on the go dining in or the drive thru dining in or the drive thru Fast food restaurants are keeping up with society’s fast pace Fast food restaurants are keeping up with society’s fast pace

Boston Consulting Group’s Growth Share Matrix Market Growth Rate Dogs Question Marks Cash Cows Stars Relative Market Share

Perceptual Map Busy People Location Menu Dieters Low-Income Families Sheetz Burger King Subway Sonic McDonald’s Arby’s Wendy’s Taco Bell

The Menu Broiled burgers because most fast food fry their hamburgers Broiled burgers because most fast food fry their hamburgers Vegetarian burgers Vegetarian burgers Salads Salads Across The Country Across The Country Breakfast Burrito that is served in the south-west Breakfast Burrito that is served in the south-west Mustard Whopper in Texas Mustard Whopper in Texas

Place International company International company Burger King has restaurant locations from the United States to China Burger King has restaurant locations from the United States to China Hungry Jack's is a franchise of Burger King Hungry Jack's is a franchise of Burger Kingfranchise 300 restaurants in Australia 300 restaurants in AustraliaAustralia