Advanced Marketing ENTREPRENEURSHIP

WHAT IS ENTREPRENEURSHIP Development of a business from the ground up Capacity or willingness to develop, organize, and manage a business venture Takes on all risks associated with the start-up Objective to make a profit

PERSONAL BENEFITS OF ENTREPRENEURSHIP Control - choosing the work you want to do based on your strengths and abilities Excitement- new opportunities and challenges Flexibility- schedule your own work hours Freedom- freedom to work where, when, and how you want Rational Salary- income directly related to your efforts and success of your business

DISADVANTAGES OF ENTREPRENEURSHIP Administration Work Schedule Competition Loneliness Risk

CHARACTERISTICS OF AN ENTREPRENEUR Passion and Motivation Risk-Taking Self Belief, Hard-working, Disciplined Adaptability and Flexibility Understanding Your Offering Money Management Planning Networking Abilities Know When to Cut Losses Willing to Ask Hard Questions and Face Truth About Yourself