CASE ASSIGNMENT DOWN EAST SPUD BUSTERS TEAM : OPTIMUS Chinta Niteeshkumar Davari Shaghayegh Punreddy Swathi Rane Shraddha Shao Wan-Ting Shekarappa Ananya

Scenario Down East Spud Buster is a cooperative conglomerate of potato growers in Eastern Canada and Northern Maine. Involved in collection, processing and distribution of potatoes and potato products. In company potatoes were washed weighed and graded, bagged and distributed.

Strategic Plans of the Company In first phase: Company built large manufacturing plant. Now company is looking forward to use divisional organizational structure. The corporate group figures that it can triple sales revenue from existing yield of potatoes.

Strategic Plans of the Company In second phase: Nation wide sales and distribution program. Bring expansion by distributing and selling product mainly to the super market chains, smaller retail grocers, major hotels chains and governmental kitchen or school institution kitchens.

Strategic Plans of the Company In third phase: Plans to hire sales associate who will work individually out of their own homes in strategic locations through out the United states. Sales associate will be assigned to specific territories to meet /exceed specific quotas of each product. In final phase: Future plan to build second manufacturing plant in Idaho.

Comparative Analysis Functional organizationDivisional organizationMatrix organization Central purchasing department Each division has own purchasing unit decentralized decision result in proper and relevant knowledge application Separate companywide marketing, production, design, and engineering departments. Each product group has experts in marketing, design, production but no communication amongst divisions Extensive communications networks help process large amounts of information Inspection is limited to the plant by single authority. Production Team Y does its own inspection, maintenance, and supply decisions delegated to appropriate levels. higher management levels are not overloaded with operational decisions.

CEO Divisional Manager Frozen Food Line Divisional Manager Dried Food Line Divisional Manager Traditional Potato Line Supply / Purchase Manager Design and Research Manager Production Manager Sales & Distribution Manager Personnel Manager Supply Group Production Group Design / Research Group Personnel Group Sales & Distribution Group Supply Group Production Group Design / Research Group Personnel Group Sales & Distribution Group Supply Group Production Group Design / Research Group Personnel Group Sales & Distribution Group Organizational Chart

HR Policies and Procedures Put brown table

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